HFA Press Release

Washington, DC—July 1, 2025—We are deeply disappointed that the Senate-passed reconciliation bill excluded the physical activity HSA provision, despite its thoughtful inclusion in the House version. This bipartisan measure, rooted in the PHIT Act, would have allowed Americans to use up to $500 annually ($1,000 per household) from their health savings accounts (HSA) to cover…

Boston, MA—July 1, 2025—The Health & Fitness Association (HFA) begins a new board term today, ushering in a fresh chapter of leadership for the global trade association. The new term marks the official start of CEO of Discover Strength Luke Carlson’s service as chairman of the board, along with three other recently elected officers and…

BOSTON, 10 June, 2025–The 2025 HFA European Congress is set to welcome futurist and entrepreneur Christian Kromme as its second-day keynote speaker when the Congress returns to Amsterdam 2-4 October. Kromme joins Phillip Mills, CEO of Les Mills, who will offer the first-day keynote. With his groundbreaking insights into nature-inspired innovation and the future of disruptive technologies, Kromme…

BOSTON, 4 June, 2025—The Health & Fitness Association (HFA) has signed an agreement with Hans Muench, former Europe director for HFA, to serve as ambassador for the 2025 HFA European Congress, which will occur 2-4 October in Amsterdam. Muench will use his connections with health club operators and suppliers gained during the past 30 years…

BOSTON, June 4, 2025–Latin America is set to be the home of the next evolution of the wellness, fitness, and health industry thanks to a partnership between the Health & Fitness Association (HFA) and Maxwell Productions on Wellness & Fitness LATAM November 20-21, 2025. Taking place in the vibrant, culture-rich city of Guadalajara, Mexico, Wellness & Fitness…

BOSTON, 2 June, 2025—The Turkish Bodybuilding and Fitness Federation (TVGFBF) and North Macedonia Active (NMA) have entered into partnerships with the Health & Fitness Association (HFA), creating exciting new opportunities for fitness club owners, operators, and trainers across both jurisdictions. TVGFBF is Turkey’s most prestigious fitness and bodybuilding institution, and NMA is a newly formed…

The alliances will enable HFA to work with the federations to advocate for fitness and exercise as key to preventive health care. The Health & Fitness Association (HFA) is expanding its global reach by strengthening partnerships with fitness federations worldwide in an effort to promote that exercise is preventive medicine. Collaboration with regional federations representing…

The presentation comes on the same day that the US House passed its reconciliation bill, which included provisions from the PHIT Act, which aims to increase access to physical activity to Americans and has been advocated for the HFA. This afternoon, Health & Fitness Association (HFA) President and CEO Liz Clark was in the East…