BOSTON, MA—July, 2021—NOUFLEX LLC announced its new membership to IHRSA as part of its efforts to partner with health clubs and studios. Partnerships will help fitness businesses maintain and increase clientele by providing gym members with custom workout options. The at-home fitness industry has recently soared and this trend may continue, putting traditional health clubs…
OCONOMOWOC, WI—July 8, 2021—As the global pandemic fueled widespread adoption of home workouts, FITBENCH is introducing its first all-in-one workout bench designed for use at home. The lightweight, space-saving FITBENCH FREE is also the company’s first model that is made entirely in the United States. “We are so excited to add this innovative solution to our growing…
SAN DIEGO, CA—July 8, 2021—Today, the American Council on Exercise (ACE) furthers its commitment to advancing equity, diversity and inclusion with a first-of-its-kind course on how exercise professionals and health coaches can build a more inclusive fitness industry. The course, Taking Action with ACE: Practicing Equity, Diversity and Inclusion as an Exercise Professional, is the first step on a…
July 7, 2021—As an AI trailblazer, tech expert and former health club operator, Keepme founder and CEO Ian Mullane is both hugely passionate about data, and uniquely positioned to understand what gym operators must do to embrace its all-but-untapped potential to revolutionize their businesses. Fortunately, he is able to convey his in-depth knowledge in a…
FRANKLIN PARK, IL—June 28, 2021—Life Fitness, the global leader in commercial fitness equipment, today announced the relocation of its global headquarters to Franklin Park, IL, to consolidate its corporate operations, effective July 1, 2021. The consolidation effort will support future growth and innovation across the organization and provide a space to engage and collaborate with…
DURHAM, NC—June 28, 2021—Plan2Play, a technology company serving the needs of the fitness and wellness industries, today announced the launch of its ARC software. The customer relationship management tool enables entrepreneurs in the fitness, health, and wellness spaces the ability to Attract members, Run their business and Connect their communities. “I am thrilled to bring this solution to market, as the…
OCONOMOWOC, WI, & MOSCOW, RUSSIA—June 22, 2021—To accommodate growing international demand, FITBENCH has expanded operations in Russia through an exclusive partnership with Fitness Division Company, LLC, which will serve and do business as (DBA) FITBENCH Russia. Founded in Moscow in 2009, Fitness Division specializes in sales and maintenance of commercial fitness equipment, high-quality accessories, and functional…
COON RAPIDS, MN—June 22, 2021—As global demand increases for its innovative functional and strength training products, Torque Fitness has named seasoned fitness industry veteran Leo Schreuders its vice president of sales for Europe. With more than 26 years in the international fitness and sporting goods industry, Schreuders is leading the expansion of Torque’s business throughout the European…
ROSEMONT, IL, & NEWPORT BEACH, CA—June 22, 2021—To meet the need for adaptive, personalized training content, Life Fitness, the global leader in commercial fitness equipment, announced a vested strategic partnership with PEAR Sports, the leader in smart, digital coaching technology. “To further expand our digital ecosystem, we are working collaboratively with best-in-class partners to co-create…
BROOMFIELD, CO—June 22, 2021—Intelivideo, a Video on Demand (VOD) and digital technology platform for the health and wellness industry, and InnoSoft, the market leader in campus recreation software, announced today a new strategic partnership that unites the providers’ capabilities to create an adaptable recreation management and VOD fitness platform for collegiate recreational fitness facilities. “Intelivideo has…
TIMONIUM, MD—June 22, 2021—Planet Fitness – one of the nation’s largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand – announces further expansion in Palm Beach County. In mid-August, Planet Fitness Delray Beach East is scheduled to open at 3065 S. Federal Highway, Delray Beach, FL 33483. As…
PORTLAND, TN—June 22, 2021—Planet Fitness – one of the nation’s largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand – announces the opening of its club in Portland Village (112-A West Night St., Portland, TN 37148). Open and staffed 24 hours a day, seven days a week, the…