Luke Carlson founded Discover Strength 20 years ago with a radical premise: treat exercise professionals as legitimate healthcare providers rather than entry-level service workers. His approach elevates fitness professionals while establishing credibility with medical professionals. At Discover Strength’s studios, team members aren’t just personal trainers—they’re recognized as exercise physiologists, professionals on par with allied healthcare…
The Gallup Family: Christina, Carla, Derek, and Tyler Derek Gallup knows first-hand the challenges many face with mental illness. A fitness industry veteran and the former executive vice president of UFC Gym, Gallup endured a series of personal losses during the Covid pandemic. Among them was Carla, his wife of 30 years, who lost her…
If there’s one constant in the global fitness industry, it’s nonstop change. While technology, product design, and other innovations continue to revitalize much of the industry’s equipment and services, consumer trends follow their own patterns, broadening participation among different demographics, while expanding the choices consumers demand when managing their own fitness and wellness. The Health…
CBI: You were just named to the HFA board a couple of months ago. What does it mean to serve on the board, especially as somebody representing your region of the world? AHMAR AZAM: Being on the board of HFA is both an honor and a responsibility. I joined the fitness industry early 2014, and almost…
Data from a new report from John Dunham & Associates (JDA) prove just how valuable the health and fitness industry is to the nation’s economy. Commissioned by the Health & Fitness Association, the JDA report says that the industry is responsible for $22.4 billion of economic activity, based on 55,294 health club and studio locations…
Data from a new report from John Dunham & Associates (JDA) prove just how valuable the health and fitness industry is to the nation’s economy. Commissioned by the Health & Fitness Association, the JDA report says that the industry is responsible for $22.4 billion of economic activity, based on 55,294 health club and studio locations…
We distinguished four types of fitness customers clustered around elements like motivation, personalization, price consciousness, time sensitivity, and desire for innovation from McKinsey & Company’s recent report, Sweating for the Fitness Consumer. In order to win in the future, fitness players should know their clients’ archetype and fulfill the customers’ needs. Community is Essential Some of…
Personalization is nothing new in the marketplace. E-commerce sites seized on it years ago, coding their algorithms to create individual recommendations tailored to data collected from online behavior. Consumers are now accustomed to personalized experiences based on their browser history. Today, many people are happy to share their data if it makes their lives easier,…
As fitness movements go, few have been as explosive as the boutique studio concept. One reason is that studios accommodate a range of fitness programming that capitalizes on red-hot lifestyle trends. With programs like yoga, Pilates, cross training, stationary cycling, heart-rate, boot camp, and HIIT, a studio can concentrate on individual instruction and small-group training…
We go through a lot of trouble to protect our property. Home security systems are big business. You may even have one yourself. Research firm MarketsandMarkets estimates that Americans spent over $34 billion on safeguarding their property in 2017. That staggering statistic makes more sense when you consider the range of home security products and…
Shawn Perine, the editor-in-chief of Muscle & Fitness magazine, died December 11 from complications due to lung cancer. While also overseeing other titles as Vice President, Fitness Group at American Media, Inc., Perine was a leading voice in the fitness industry, and was himself dedicated to bodybuilding and healthy living. A vegetarian who had never smoked in his…
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