Research & Insights

The leading health and fitness industry research, analysis and news. 

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Research & Insights

Stay ahead of the curve with the latest in health and fitness industry trends, research, and expert insights. This page is your go-to resource for our latest industry research, podcasts on thought-provoking topics featuring industry leaders, the newest issues of Health & Fitness Business magazine, and member-submitted news items. Whether you’re looking for groundbreaking research or vital industry news and trends, this hub empowers you by connecting you to the information that matters the most.

Health & Fitness Research & Trends

tay ahead of the curve with the latest in health and fitness industry trends, research, and expert insights. This page is your go-to resource for our latest industry research, podcasts on thought-provoking topics featuring industry leaders, the newest issues of Health & Fitness Business magazine, and member-submitted news items. Whether you’re looking for groundbreaking research or vital industry news and trends, this hub empowers you by connecting you to the information that matters the most.

Featured

  • September 30, 2025

    2025 Fitness Industry Benchmarking Report

    The 2025 Fitness Industry Benchmarking Report analyzes annual performance of leading health and fitness clubs, including key financial and operating performance indicators. This product is…

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  • November 13, 2025

    Inside the Health & Fitness Association’s New Digital Health Council

    The Digital Health Council is here — and it’s set to redefine the intersection of technology, fitness, and wellness. In this episode, Liz sits down…

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  • November 3, 2025

    Purpose Brands Co-Founders Chuck Runyon and Dave Mortensen Named to 2026 HFA Hall of Fame

    Their induction is in recognition of their transformative impact on the fitness industry, their advocacy efforts, and their support of their franchisees, including military veterans. …

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Insights

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  • November 24, 2025

    HFA Participates in Wellness & Fitness LATAM to Elevate Fitness Across Mexico

    From market insights to female leadership, HFA’s presence at the event underscores its…

  • November 24, 2025

    Olympian Apolo Ohno to Headline The HFA Show 2026 with Keynote on Connection and Resilience

    Ohno’s talk will explore connection, trust, and transformation in a fast-moving fitness industry.…

  • November 17, 2025

    Deadline Extended to December 5 for HFA’s 2025 Employee Compensation & Benefits Survey

    The survey is open to owners and operators of health and fitness facilities…

  • November 13, 2025

    Inside the Health & Fitness Association’s New Digital Health Council

    The Digital Health Council is here — and it’s set to redefine the…

  • November 7, 2025

    Medicare to Reimburse Doctors for Physical Activity Assessments and GLP-1 Medications

    Beginning in 2026, doctors will be able to bill Medicare for conducting a…

  • November 3, 2025

    Purpose Brands Co-Founders Chuck Runyon and Dave Mortensen Named to 2026 HFA Hall of Fame

    Their induction is in recognition of their transformative impact on the fitness industry,…

Member News

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  • November 18, 2025

    WellnessSpace Brands Unveils the RedZone Sauna: A Fusion of Infrared Heat and Red Light

    New membership strengthens collaboration to advance innovation and standards in the fitness industry.…

  • November 12, 2025

    PMX ProMaxima Announces Membership With the Health & Fitness Association (HFA)

    New membership strengthens collaboration to advance innovation and standards in the fitness industry.…

  • November 12, 2025

    Myzone Spearheads MoTech and Launches Myzone Go, Opening The Door to a New Era of Fitness Technology

    Myzone has marked a defining moment in the evolution of fitness technology, spearheading…

  • November 7, 2025

    TRUE Fitness Partners with Ecofit to Deliver Built-In Equipment Monitoring & Facility Insights

    The UNITE series provides users with even more value by bridging the gap…

  • November 6, 2025

    Purpose Brands Announces Expansion of Anytime Fitness into Kingdom of Saudi Arabia (KSA), Welcomes Experienced Franchise Ownership Group ABFit as Master Franchisee

    Deal expands global footprint of Anytime Fitness franchise fitness clubs and reflects its…

  • November 4, 2025

    TRUE Fitness Announces Partnership and Integration with Samsung Health on UNITE Touchscreen Consoles

    The UNITE series provides users with even more value by bridging the gap…

HFA research fuels our advocacy efforts by showing policymakers that fitness is vital to a high quality of life. It also empowers you with insights to make informed decisions. This valuable resource is available at no cost to HFA members.

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