
HFA Participates in Wellness & Fitness LATAM to Elevate Fitness Across Mexico
From market insights to female leadership, HFA’s presence at the event underscores its commitment to shaping the future of fitness.

HFA Participates in Wellness & Fitness LATAM to Elevate Fitness Across Mexico
From market insights to female leadership, HFA’s presence at the event underscores its commitment to shaping the future of fitness.

Medicare to Reimburse Doctors for Physical Activity Assessments
For the first time, Medicare will pay doctors to assess a patient's physical activity level as part of routine care. This new policy formally recognizes physical activity and nutrition as vital components of preventive healthcare.

Inside HFA's New Digital Health Council
The Digital Health Council is here—and it’s set to redefine the intersection of technology, fitness, and wellness. Tune in to the latest episode of Shorts With Liz Clark to hear why data-driven health isn’t just the future—it’s now!
MARCH 15, 2026 - SAN DIEGO
Get ready to celebrate greatness! Join us as we induct eight industry legends into the HFA Hall of Fame. Meet this year’s inductees.
Get your tickets when you register for The HFA Show. Seating is limited! Every ticket supports the HFA Foundation, a nonprofit championing health through movement.
Health & Fitness Business
Welcome to the November issue of Health & Fitness Business - the official publication of the Health & Fitness Association!
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