Ten years ago, Apple assembled enough apps—500 titles—to create the first app ecosystem, and opened the Apple Store with 500 titles. Today, it has more than 2 million. Google Play, its Android counterpart, boasts even more: about 2.2 million. While music tops the list of the most-used apps at 79%, according to comScore’s 2016 US…
The constantly increasing demand and reliance on data has affected every industry, including our own. Today, when you walk through a health club and study what you see, it seems that the generation of reports, stats, and metrics is a secondary business—subordinate only to the provision of health and fitness services. This profound paradigm shift…
This article appeared in the print edition of Club Business International in April 2018. Technology has dramatically changed the way that health clubs conduct business. It streamlines operations, optimizes members’ workouts, and has had an impact on virtually every aspect, and every area, of a club. And rapidly emerging technologies—think virtual reality (VR), artificial intelligence…