Publications

This report is FREE for HFA club, studio and industry partner members and $299 for non-members.

The Definitive Guide to the Global Fitness Industry

The Health & Fitness Association’s 2025 Global Report delivers a comprehensive, data-driven overview of the commercial fitness industry across nearly 30 countries and five major world regions. Based on survey data, national submissions, and proprietary research, the report is the most trusted annual resource for operators, suppliers, investors, policymakers, and advocates seeking to understand global industry dynamics.

Released annually, the Global Report combines hard data with local insight to spotlight industry growth, leading operators, market structures, and evolving consumer behaviors.

What the Report Covers

This year’s edition features coverage of nearly 30 countries across Asia-Pacific, Europe, Latin America, the Middle East, and North America. Country profiles include national-level data and narrative contributions from fitness federations or other industry leaders. Where data is available, each market profile includes:

• Number of fitness facilities
• Estimated number of members or consumers
• Industry revenue
• Penetration rate among the population
• Macroeconomic and political context
• Market segmentation and consumer trends
• Industry outlooks

In addition to market-level analysis, the report features global rankings of leading fitness brands by 2024 revenue, number of units, and total members. These tables spotlight many of the most recognized and fastest-growing commercial fitness operators in the world.

What’s New in 2025

This year’s report includes several important updates:

Refined Layout & Design – Streamlined visuals and structure make it easier to navigate and extract insights quickly

Expanded Operator Expectations – Analysis of global business sentiment based on survey responses from hundreds of operators

New Proprietary Research Section – A dedicated section highlighting research published by HFA in 2024–2025, including:

• A price elasticity study showing how cost affects membership demand
• A Latin America consumer survey examining behaviors and motivations
• A U.S. attitudes study exploring how the public perceives the fitness industry

How the Data Is Gathered

The report draws on a wide range of sources:

• A global survey of commercial fitness operators (fielded February–June 2025)
• Proprietary consumer research conducted by HFA
• Input from national fitness federations and trade groups
• Independent audits and third-party research partners
• Existing industry publications and historical data

Please note: The level of detail varies by country, depending on data availability and partner contributions.

The 2025 Global Report is available free to HFA members and priced at $299 for non-members. Download the full report or explore featured highlights below.

Visit the Global Report FAQ page for common queries.