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Engaging Your Group Fitness Team In & Out of the Gym

Learn how to motivate your group fitness staff to become a stronger and more engaged team. Sponsored by Club Automation + CSI Spectrum.

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Mascialino barbara

Barbara Mascialino

Group Fitness Director

Fitness & Wellness Professional Services

Presented by Barbara Mascialino, Group Fitness Director, Fitness & Wellness Professional Services

Those working in group fitness know it’s not always a glamorous gig; according to the U.S. Bureau of Labor Statistics, over 350,000 people in the United States call themselves a fitness instructor. Many of these instructors are hourly employees, teaching at multiple facilities. The IHRSA Health Club Employee Compensation and Benefits Report shows that hourly part-time staff has the highest company turnover. With all of these factors considered, it can be a challenge to keep this group of employees checked-in to your club’s mission.

Your group fitness staff represents hundreds of group fitness classes weekly, gains feedback directly from club customers, pays fees for their continuing education and branded classes, and the list goes on! Working for a department considered a “cost center” can be tough—so how do you motivate your staff to break through this stigma and become a strong and engaged team?

Join Barbara Mascialino to learn how to create the best environment to nurture passion, reduce burnout, encourage member connection, champion inter-departmental unity, and ignite a team to deliver the highest group fitness penetration percentages and support new member goals.

Learning Objectives:

  • Explore the current group fitness team model
  • Define the group fitness instructor role
  • Design solutions to problems that weaken the group fitness team
  • Create group fitness ambassadors to represent your brand in and out of the club
  • Ignite immersive experiences to drive your business through the roof

“I liken my job to a cross between that of a company’s CEO, team coach, entertainment executive, and happiness evangelist. When I first started to teach classes and then manage teams, I wish someone would have drawn a picture for me of what lies beyond a job description in this business. This webinar is that picture, designed to help you lead and not just manage.”

Barbara Mascialino, Group Fitness Director

Fitness & Wellness Professional Services – Freehold, NJ

Presenter Profile:

With 20 years in management roles in both the financial services and the fitness industry, Barbara Mascialino, MA, CHC, manages group fitness/wellness programming and speaks about engagement/leadership. She lectures often, was graduate commencement speaker, LaBlast Fitness keynote speaker and educator, IHRSA presenter 2018 and 2019, CanFitPro presenter, RWJ Barnabas Women Empowering Girls panelist with the mayor, and Dressed for Success panelist.

She enjoys working closely with leaders and teams to increase their vitality and their ability to deliver.