Global Advocacy

Together we can create a healthier world

Harnessing the power of millions of fitness facilities around the world to create a culture of wellness and encourage people of all ages and physical conditions to exercise regularly as part of a healthy lifestyle.

Get off the sidelines!

Together, we can make the healthy choice the easy choice by influencing policies that encourage the use of health clubs and studios.

  • Education

    Increasing the global understanding of the value and return on investment of fitness facility-based physical activity.

  • Communication

    Communicating the vital role health clubs and studios play throughout the world in fighting the obesity epidemic.

  • Research

    Aggregating and disseminating research that supports the global industry's efforts to increase physical activity.

International Advocacy GHFA

Global Health & Fitness Alliance

The Global Health & Fitness Alliance (GHFA) is the Health & Fitness Association's international advocacy arm, comprised of CEOs and C-suite leaders and stakeholders representing health and fitness club operators, suppliers, national and international associations, and allied organizations. The GHFA creates a unified voice for the worldwide health and fitness industry. Those who lead the GHFA Advisory Council as well as group volunteers promote standards, policies, and regulations that support the entire industry's operations and needs.

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A Vision for a Healthier World

The Health & Fitness Association and its members are committed to playing a major leadership role in combating the rise of the obesity epidemic at local community and national levels. Specifically, our members share a vision for a healthier, more prosperous world achieved by focusing on primary prevention through healthy living and regular exercise.

This vision for a healthier, more prosperous world is a unifying game plan to foster a culture of wellness from the ground up by encouraging health clubs and studios to work together to advocate for health promotion legislation at local and national levels around the world; and work toward making their facilities valuable community resources for disease prevention and healthy living.

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Health Policy and Promotion

Growing the global health and fitness industry through tax incentives for physical activity, tax deductibility of health club and studio memberships, tax credits for youth athletics, and funding for physical education.