Industry Leadership & Advocacy

For the present and future success of the fitness industry

We are on the front lines working with members, partners, and federations to secure the present and future success of the health and fitness industry. Together, we advocate for the industry and access to physical activity to increase global health, happiness, and prosperity.

Maximize the Good

As we’ve seen over the past 40 years, and more intensely these past few years, governments and policymakers can and do have an enormous effect on our industry and the health of the citizenry. We seek to maximize the good impact while minimizing the bad.

  • State


    In the United States, we work in all 50 states to protect health clubs and studios from harmful policies, while promoting fitness facilities as essential resources and partners in health. See what’s happening in your state.

  • U.S. Federal

    U.S. Federal

    Working to gain a seat at the table, while supporting policies that encourage physical activity and industry success.

  • International


    Uniting the global industry for best practices while promoting the importance of the industry's world-spanning efforts to improve health through physical activity.