CBI July 2023

The inspiring story of Maria Gonzalez, who went from pool lifeguard to CEO of ClubFitness Greensboro.

“There is a lot of work that needs to be done. Having that voice in Washington helps us, but we have to work with our healthcare companies and school systems, and our city leaders as well.”

Maria Gonzalez, CEO

ClubFitness - Greensboro


  • IHRSA Without Borders: Everyone is welcome in IHRSA's growing coalition. Connections make us stronger and more united—this is why IHRSA leaders continue to reach out to international organizations that may have once viewed IHRSA as a rival.


  • Celebrating a Summer of Progress: As we welcome new Board members and staff, we continue to advance our advocacy goals, says IHRSA President & CEO Liz Clark.
  • Making a Splash: Former competitive swimmer Maria Gonzalez immigrated to the U.S. from Columbia and settled in Greensboro, NC. Despite knowing little english at the time, she earned a job as a lifeguard at ClubFitness Greensboro. Fast-forward 22 years and Maria is now CEO of ClubFitness, a respected community leader, and one of IHRSA's new Board members. She shares her inspiring story in this interview.
  • Franchising's Fitness Flex: Why franchising made gains during and after the pandemic.
  • 5 Ways to Meet the Growing Demand for Strength Training: Here's how to take advantage of the new consumer enthusiasm for resistance workouts.
  • Bring Members Back With a Total-body Workout: Versatile whole-body equipment keeps your members motivated while taking up minimal space.

News & Know How

  • News: IHRSA's European Congress is now open for registration; four new industry leaders join the IHRSA Board; the push to pass the PHIT Act gains momentum; the Fitness Technology Summit includes a D.C. fly-in; how to join the fun at World Wellness Weekend; and much more news.
  • Breaking News: IHRSA adds talent; a call to action for the PHIT Act; and Liz Clark makes a bold connection.
  • International News: The global industry mourns the passing of Peter Rigg; Self Esteem Brands adds more talent to their international leadership; 4Global hires Jack Shakespeare; and other news.
  • Influencer: The newest advances in tech, according to Hapana CEO and Founder Jarron Aizen.
  • Research Roundup: A new report, European Health and Fitness Market Report 2023, published by EuropeActive and Deloitte, shows the strength and reach of the European fitness market.


IHRSA Report

  • Leadership: IHRSA Board Chair Chris Craytor on the importance of developing strong networks.
  • Best Practices: How to make sure you're covered on liability issues.
  • Advocacy: Finding a consensus voice that can speak for the entire industry, from boutiques to big-box chains.
  • IHRSA Team Spotlight: This new column will introduce you to members of the talented IHRSA team. First up: Lynne Devaney, vice president of sponsorship & business development.