Publications

This Publication is FREE for HFA club, studio and industry partner members.

In today’s dynamic fitness market, having reliable benchmarks is essential for strategic planning. The Health & Fitness Association’s 2025 Fitness Industry Benchmarking Report presents a detailed analysis of key operating and financial data from the health and fitness industry. It is the definitive benchmarking resource for gyms, studios, and other fitness facilities.

Based on confidential surveys completed by 175 companies, the Benchmarking Report includes a compilation and analysis of financial and operations data, as well as additional profile information. The report highlights the sector’s strength and resilience, showing that health and fitness facilities continue to deliver robust profitability and strong financial opportunities while providing operators with benchmarks to measure and improve their performance. Overall, the median revenue growth rate in 2024 was 9.9%, with net membership growth of 5.5% and a member retention rate of 66.4%.

What’s Inside the Report

The Fitness Industry Benchmarking Report covers a comprehensive set of financial and operational metrics and ratios, providing benchmarks for:

• Annual revenue per location
• Revenue growth in 2024 over 2023
• EBITDA as a percent of revenue
• Pre-tax warnings as a percent of revenue
• Non-dues revenue as a percent of revenue
• Revenue per individual member
• Return on total assets (ROA)
• Current ratio
• Debt-to-equity ratio
• Monthly membership accounts added and dropped
• Membership retention and net growth
• Revenue and occupancy cost per indoor square foot
• Revenue per full-time equivalent employee (FTE)
• Staffing size (full-time and part-time employees per club)
• Total payroll as a percent of revenue
• Reinvestment as a percent of revenue
• Facilities, amenities, programs and services provided
• And more

How the Benchmarks are Organized

The information in the report is presented for both all respondents (worldwide) and US-only respondents. Within each of these groupings, results are further organized and grouped by the following categories:

• High-profit clubs
• Net sales
• Club type
• Number of clubs owned/managed
• Reinvestment as percentage of revenues
• Monthly membership dues

Participate in Future Surveys

Participating in the survey offers significant advantages beyond receiving the full benchmarking report at no cost. Each participating company gains access to exclusive tools and tailored insights, including a confidential Company Performance Report and Report Card that highlight strengths and opportunities for improvement relative to peer organizations. This not only saves valuable time but also provides a clear roadmap for enhancing operational performance. Operators and owners who wish to benefit from these resources in future iterations are encouraged to contact the HFA research team to learn more about participation.

Methodology

The 2025 Fitness Industry Benchmarking Report was compiled, tabulated, and analyzed by the Health & Fitness Association (HFA) in partnership with Industry Insights, Inc., an independent professional research and consulting firm that specializes in conducting financial and operating surveys, compensation studies, market assessment surveys, customer satisfaction research, educational programs, and other forms of customized research.

In April 2025, an email was sent to a global list of fitness facility operators and owners with a link to a strictly confidential online questionnaire. The survey was also promoted across HFA’s digital platforms. Responses were collected between April and June by Industry Insights, who analyzed the data for accuracy and consistency. Computer processing was performed on all data to ensure statistical validity and to produce the financial and operating ratios contained in this report. The dataset was supplemented by some open-source data from publicly listed companies. In total, the sample for the report encompassed 175 companies representing more than 17,000 fitness facilities across 27 countries, including 114 US respondents, representing over 8,000 locations.

For more information or with questions, contact: 
Anton Severin
Vice President of Research
aseverin@healthandfitness.org