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Your source for trusted data on the fitness industry – informing strategy, advocacy, and growth.

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Research

Your source for trusted data on the fitness industry – informing strategy, advocacy, and growth.

Latest research

  • Report
    February 25, 2026

    2026 Employee Compensation & Benefits Report

    The definitive benchmarking resource for pay, benefits, and workforce trends in the health and fitness industry. Attracting and retaining top talent remains one of the…

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  • Report
    February 4, 2026

    State of the States 2026: US Fitness Policy Update & Compliance Guide

    The State of the States report provides a comprehensive overview of the legislative and regulatory landscape shaping the operations of health and fitness facilities across…

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  • Report
    January 29, 2026

    2025 Advocacy ROI Report

    The 2025 Advocacy ROI Report showcases how the Health & Fitness Association delivered measurable wins for the fitness industry—protecting operators, shaping policy, and elevating the…

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  • Report
    January 15, 2026

    Fitness Industry Traffic (FIT) Tracker

    The Fitness Industry Traffic (FIT) Tracker is a new resource from the Health & Fitness Association (HFA) that provides regular updates on foot traffic to nearly 11,000…

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  • Report
    October 30, 2025

    2025 US Health & Fitness Consumer Report: Expanded Insights

    This downloadable report provides a deeper look at how 77 million Americans engaged with fitness facilities in 2024. The 2025 US Health & Fitness Consumer Report:…

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  • Report
    September 30, 2025

    2025 Fitness Industry Benchmarking Report

    The 2025 Fitness Industry Benchmarking Report analyzes annual performance of leading health and fitness clubs, including key financial and operating performance indicators. This product is…

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Recent Research

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  • 2026 Employee Compensation & Benefits Report
    The definitive benchmarking resource for pay, benefits, and workforce trends in the health and fitness industry. Attracting and retaining top talent remains one of the most pressing challenges facing fitness operators. The 2026 Employee Compensation & Benefits Report for the Commercial Health & Fitness Industry provides the sector’s most comprehensive benchmarking data to help facility…
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  • State of the States 2026: US Fitness Policy Update & Compliance Guide
    The State of the States report provides a comprehensive overview of the legislative and regulatory landscape shaping the operations of health and fitness facilities across all 50 states and the District of Columbia. As the US health and fitness sector continues to grow, diversify, and evolve, so too does the policy environment that shapes how…
    Read More
  • 2025 Advocacy ROI Report
    The 2025 Advocacy ROI Report showcases how the Health & Fitness Association delivered measurable wins for the fitness industry—protecting operators, shaping policy, and elevating the role of physical activity in health systems worldwide. State Impact:Across 23 states, HFA engaged on more than 60 bills that would have directly affected operators. These efforts didn’t just influence…
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  • Fitness Industry Traffic (FIT) Tracker
    The Fitness Industry Traffic (FIT) Tracker is a new resource from the Health & Fitness Association (HFA) that provides regular updates on foot traffic to nearly 11,000 fitness facilities across the United States. Each quarter, the FIT Tracker analyzes millions of anonymized location data points to track visits to gyms and studios nationwide—providing timely, data-driven insights into…
    Read More

U.S. Economic Impact Data

The US Health and Fitness Industry is a $22.4 billion economic powerhouse, according to economic impact data that outlines the size and impact of the industry related to jobs, wages and taxes. View country, state and congressional district data.

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  • ,
    February 4, 2026

    Echelon Fitness Unveils Next Wave of Connected Fitness Innovation at the 2026 HFA Show

    New AI-driven software, advanced recovery solutions, and next-generation equipment redefine the future of…

  • ,
    February 4, 2026

    ALTA Technology Group and DXFactor Unite to Form ALTA DX Group, Delivering Strategic Leadership and Productized AI Outcomes for Fitness, Wellness, and Beauty Enterprises

    Where deep industry strategy meets outcomes-driven AI execution Washington, D.C. — February 4,…

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    January 28, 2026

    Kevin Hart Joins Burn Boot Camp as an Equity Partner, Franchisee and the Brand’s First-ever Executive Partner 

    Charlotte, NC — January 27, 2026 — Burn Boot Camp, a leading US fitness franchise known for its empowering community and…

  • ,
    January 15, 2026

    Playlist and EGYM Announce Agreement to Merge and $785 Million in New Equity Investments, Bringing Together Global Leaders in Fitness and Wellness Technology

    With an aggregate enterprise value of $7.5 billion, the combined company will unite…

  • ,
    January 14, 2026

    Intenza Targets North America’s Strength Training Surge with Launch of Acclaimed ‘Design-First’ Strength Portfolio 

    Vancouver, Washington  – Intenza, a global leader in design-led fitness solutions, today announces the official North…

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    December 21, 2025

    Local Business Gifts Over $5,000 in Equipment to Sisters Nordic Ski Program

    Sisters Athletic Club and Hoodoo Ski Area Make Season Possible for Growing Team…