Taking a Data-Driven, Personalized Approach to Wellness

In recent years, the health and wellness industry has undergone a remarkable transformation. Once focused solely on fitness and appearance, it now embraces a broader, more holistic view of personal well-being. People increasingly recognize the benefits of physical activity not just for the body, but for long-term health, mental clarity, and disease prevention. This growing awareness is changing how individuals interact with gyms, trainers, and wellness services—driving demand for personalization, data-driven support, and preventative care.

“We have recently launched the new concept of ‘healthness’—where wellness and prevention converge,” says Enrico Manaresi, Technogym Press and Media Director at Technogym. “People are no longer just chasing aesthetics; they’re investing in quality of life and healthy longevity and today’s AI based digital technologies allow to prescribe precision training programs.”

A Global Wellness Institute report estimates the wellness economy will reach $7 trillion by 2025, driven by rising demand for services focused on mental health, personalized fitness, and early intervention for chronic conditions. In response, gyms and health clubs are adapting to meet members not just in physical condition, but in life goals, passions, and medical history.

Technology and Data Are Transforming Fitness

Operators are increasingly leveraging digital ecosystems and AI to customize every aspect of the member experience—from assessments to personalized programs and progress tracking. These systems generate hyper-customized plans based on physical and cognitive metrics, evolving with each user. This leads to a 30% improvement in results within the same timeframe, while also boosting retention and satisfaction.

For clubs, personalization is no longer a luxury, it’s essential. According to Technogym’s data, clubs using this data-powered model see up to 30% more new members, 20% higher retention, and even a 100% increase in secondary spending. Faster, more effective results drive stronger loyalty and long-term success for both members and businesses.

Data is the foundation of this evolution. Advanced tools like the new Technogym Checkup assess everything from strength and flexibility to cognitive performance. These insights fuel Technogym’s “Precision Training,” where programs adjust automatically based on user progress and available equipment—whether at home, in the gym, or on the go.

Moving Toward Proactive, Personalized Health

This reflects a broader trend: integrating prevention into everyday wellness. Healthness—blending health and wellness—goes beyond fitness, focusing on illness prevention through movement, behavior, and lifestyle. The ultimate aim is not only to feel better now, but to extend healthy living well into the future.

“The ability to predict and prevent disease before it starts is the most profound shift we’ll see in this decade,” Manaresi adds. “Personalized wellness isn’t just about better results—it’s about reshaping the future of healthcare.”

As awareness continues to rise, fitness is expanding beyond traditional routines. Members are seeking full health and wellness solutions. This shift is fueling demand for personalized, results-focused experiences that support both performance and long-term well-being.

To meet these expectations, wellness professionals are turning to technology and data.

Turning to Hyper-personalization

“The goal is to create seamless, personalized experiences throughout the member’s journey—from assessment and goal-setting to tracking and program adjustments,” explains Manaresi.

Thanks to the Technogym Ecosystem that includes digital tools, smart equipment and training content, facilities can deliver adaptive training programs that match individual goals and abilities—producing better results in less time while increasing engagement and retention.

At the heart of this shift is data-driven customization. For example, AI-powered assessments now evaluate both physical and cognitive factors. This enables truly personalized programs that evolve with the user’s progress and environment—whether training at home, at a gym, or while traveling. This ensures each session is optimized and sustainable for long-term success.

Manaresi sees the future in proactive wellness.

“The real power is in personalization and adaptability,” he emphasizes. “We’re entering a new era where the ability to predict and prevent health issues—rather than simply respond—could be the greatest healthcare advancement of our time.”

By harnessing intelligent systems and data, health and wellness is moving toward hyper-personalized prevention, improving life today while promoting longevity for tomorrow.