How to Make Your Gym’s Brand Work as Hard as You
Clubs have found they can expand brand recognition inside and outside the facility by engraving their logo on exercise equipment.
Marketing Strategy
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Your Health Club Members Have Gone Digital. Why Hasn’t Your Marketing Strategy?
Bryan O’Rourke, president of the Fitness Industry Technology Council, details three basic steps to any successful health club marketing strategy.
What’s the Difference Between Marketing and Advertising Your Health Club?
Marketing and advertising are two different things—and knowing the difference can make or break your communications strategy.