One of the standout moments of the 2025 HFA European Congress promises to be the second-day keynote from futurist and entrepreneur Christian Kromme. The Health & Fitness Association recently secured Kromme to join Les Mills Founder Phillip Mills, who will offer the first-day keynote at the event October 2-4 at the Beurs Van Berlage in Amsterdam.
Futurist Christian Kromme to Offer Second-Day Keynote at 2025 HFA European Congress
The technology thought leader and entrepreneur will share how AI is humanizing technology and how to leverage disruption.
Futurist Speaker Christian Kromme, a global speaker and AI trendwatcher transforms technological disruption into a competitive advantage.
Known for his expertise in disruptive technologies, Kromme will dive into how AI is humanizing technology, why a human-centered mindset is key to staying competitive, and how to anticipate and leverage disruption.
Kromme wrote the best-selling book Humanification - GoDigital, Stay Human and has built a career decoding the DNA of innovation. His entrepreneurial journey spans more than 15 years, during which he founded a successful agency focused on accelerating innovation before selling it to a multinational corporation in 2014. Since then, he has dedicated himself to delivering insightful keynotes worldwide. Kromme also serves as a senior research fellow at The Conference Board and is the founder of Symbiosys, an AI-powered organization-as-a-service platform.
His contributions to the industry have earned him multiple accolades, including the SHELL LiveWIRE Young Business Award, SAN Award, and Broos van Erp prize.
“We strive to bring leading voices in technology and business to the Congress each year, and Christian is one of the foremost experts on the intersection of AI and human-centric innovation,” says HFA Associate Vice President International Development and Operations Alison Giannaras. “His insights into how fitness business operators can anticipate disruption and harness emerging technologies for long-term success will deliver the level of content that the thought leaders in our industry need and want to hear. We are thrilled to have him share his expertise at this year’s event.”
The 2025 HFA European Congress remains a vital hub for fitness industry leaders to engage in top-level networking, discover the latest research, and learn from the sharpest minds in the industry through keynotes, education sessions, the sponsor marketplace, one-on-one supplier meetings, and two days of tours of some of the most innovative health clubs in Amsterdam.
This year, entire executive teams from companies in Europe and around the world are encouraged to attend as two concurrent sessions will be offered and special pricing allows four registrations from one company for the price of three.
Sessions will be conducted in English with translation through Wordly. Language-specific breakout sessions will occur at the end of the second day so teams can discuss learnings with others in their native language.
Registration prices increase on June 15, so register today for the best price.
Pamela Kufahl is HFA's senior director of communication. She is responsible for driving social media content, producing member and industry-facing resources, such as the Global Report and U.S. Health & Fitness Consumer Report, and creating tools to help promote the industry domestically and to international media, NGOs, and policy organizations. When Pamela isn't in the office, she enjoys exercising, visiting museums, going to the theater and movies, and fostering puppies.