Press Releases

ABC Fitness, the leading technology provider for fitness businesses worldwide, has released its Wellness Watch Fall 2024 report, detailing how different generations approach fitness and revealing significant variations in preferences, behaviors, and goals across age groups. While all generations share a commitment to staying active, their approaches, goals, and preferences vary widely, offering significant opportunities for…

Halmstad, Sweden-Eleiko Group, a global leader in strength equipment, is pleased to announce the appointment of Tina Brandt as the company’s new Chief Financial Officer (CFO). This strategic hire reflects Eleiko’s commitment to strengthening its senior leadership team as the company embarks on a new phase of investment and growth. Tina Brandt joins Eleiko with…

Denver, Colorado – EGYM’s customer success model, including its popular on-site training and continuing education programs for trainers and staff, is receiving a comprehensive, innovative upgrade: the brand-new EGYM Education Portal, set to go live at the beginning of 2025. This digital learning portal was developed to maximize the success of any health and fitness facility…

Freemotion, a leading innovator in fitness equipment and part of the iFIT group, is proud to announce a strategic partnership with Grupo Multi, a diversified and innovative Brazilian fitness distribution company and this exciting collaboration marks a significant expansion of Freemotion’s presence in the Brazilian fitness market. The partnership integrates the full Freemotion cardio and…

São Paulo – The IHRSA Fitness Brasil had a historic edition. In its 25th edition, 25,000 people attended the fair held at the Transamérica Expo in São Paulo. It was the largest edition of the event, featuring a series of lectures and activities for the audience. The IHRSA Fitness Brasil saw a 13% increase in…

The leading podcast for fitness business owners worldwide is getting a fresh new look and a dynamic new direction. Formerly known as THE Fitness Business Podcast, it is re-launching as YOUR Fitness Business Podcast, featuring a more interactive and personalised approach to serve the global audience of fitness business owners, managers, and entrepreneurs. “There are…

NEW YORK – FlexIt, a leader in digital health and wellness experiences, is proud to announce an expansion of its services in response to the growing global demand for personalized wellness experiences. As part of an ongoing commitment to innovation, FlexIt is launching FlexIt Global™, expanding its network to include more non-U.S. based trainers and…

ABC Fitness, the leading technology provider for fitness businesses everywhere, today announced the appointment of Maggie Lower as chief marketing officer. Effective immediately, Lower will lead the global marketing efforts for ABC Fitness as it continues to transform fitness visions into seamless reality. “Maggie is an accomplished marketing leader with a tremendous background in scaling global…

NEW YORK, Aug. 1, 2024 /PRNewswire/ — Equinox, the authority in high-performance luxury living, announced today that they have appointed Marc Mastronardi as President of Equinox. Together with the executive leadership team, Marc will develop organizational strategies to drive Equinox’s continued success, profitability, and future growth. He will be responsible for leading operational excellence, employee…