Award-winning wellness facility also rolls out a new software system and an overhaul of the cycle studio in 2018. Hillsboro, OR — April 4, 2018 — Hawthorn Farm Athletic Club & Spa (HFAC), an award-winning wellness facility, which boasts 68,000 square feet holding traditional gym amenities and an aquatics center, basketball courts, a running track, squash…
IHRSA 2018 welcomed fitness industry professionals from around the world to San Diego, CA, to sample the latest fitness equipment and learn how to better their businesses. Boston — April 3, 2018 — Fitness industry professionals from more than 80 countries were in San Diego, CA, for IHRSA 2018, the International Health, Racquet & Sportsclub Association’s…
On day three, IHRSA 2018 attendees celebrated a woman leader, harnessed their innovation, and spent even more time at the Trade Show. The sun is back for IHRSA 2018 day three in San Diego! Today, attendees worked out on the Trade Show floor, IHRSA Board Chair Derek Gallup announced an exciting new initiative, Aquafit Executive…
The second day of IHRSA 2018 featured invigorating exercise classes, an inspiring keynote, and the much-anticipated Trade Show opening. Thursday was a rare drizzly day in San Diego, but that’s didn’t stop the crowd from coming out in force for IHRSA 2018 day two. Today, attendees participated in early morning exercise classes, heard a motivational…
To complement its latest product innovations and color options on cardio and strength equipment, which include Black Pearl and Tungsten finishes, Precor felt the timing was perfect to bring a truly unique experience to IHRSA 2018 attendees. Seattle, WA – March 2018 – Precor Incorporated, a global leader in providing best-in-class cardio, strength, group training, networked…
Zeamo, Inc. Announces New Offerings & An Important New C-Level Hire New York — January 30, 2018 — Zeamo—the digital fitness platform that allows users to purchase day passes and access a broad spectrum of gyms seamlessly and without commitment—has significantly expanded its menu to include longer-term options, without sacrificing the breadth of choice or…
YMCA Tampa’s nine locations can now access the ClubConnect platform that delivers education to 8,000 health clubs worldwide. San Diego, CA — March 21, 2018 — ClubConnect, the fastest growing club software platform in the fitness industry, is proud to announce that YMCA Tampa has joined its platform today. ClubConnect is the leading health club-focused platform that powers the education…
The experts in free weight equipment and integrated human performance training form a partnership to equip EXOS facilities, collaborate on market development, and explore new education initiatives. Orange County, Calif. — March 19, 2018 — Iron Grip Barbell Company, the industry-leading manufacturer of innovative and heavy-duty American-made free weight equipment, is pleased to announce a partnership…
Sally Matheson Brings Over 20 Years of Marketing Experience to TRUE Fitness St. Louis — MARCH 19, 2018 — TRUE Fitness, a leading manufacturer of fitness products for commercial and retail markets, today announced the appointment of Sally Matheson as chief marketing officer (CMO). As CMO, she will be responsible for managing TRUE’s overall brand and…
We’re currently tracking over 100 bills across the country. Here’s the latest legislative happenings in several states. Congress has been busy since our last update. We know it can be hard to keep track of what your representatives are working on while running your business. That’s where we can help. In the last month, we’ve sent…
Partnership to Provide Perkville’s Sleek Technology and Incentive Rewards’ Enticing Prizes to Participating Gyms Nationwide and Internationally March. 19, 2018 — Incentive Rewards, the first reward and loyalty program specific to the health and fitness industry, today announced a strategic partnership with Perkville, the most seamless loyalty and rewards platform in the fitness space. The…
Escape Fitness launches new HIT HUB functional frame to unleash the athlete in everyone Cincinnati, OH — March 15, 2018 — Escape Fitness is launching its newest space efficient frame-based solution for functional training for boutiques, studios and gyms looking to offer challenge, community, novelty and results to their experience-seeking member bases. HIT HUB is a…