Muscle Up Marketing has rebranded as UpSwell, offering clients an expanded range of services designed to draw a “wave” of new members. KENNESAW, GA—March 4, 2020—Muscle Up Marketing has rebranded as UpSwell, offering clients an expanded range of services designed to draw a “wave” of new members. UpSwell was formed through the merger of Muscle…
Matrix Fitness is preparing to transform the industry once again at IHRSA 2020 with a reimagined offering that makes it easier for fitness facilities of all kinds to find solutions specific to their unique goals. COTTAGE GROVE, WI—March 3, 2020—Matrix Fitness is preparing to transform the industry once again at IHRSA 2020 with a reimagined…
Backed by Sanford Health, a billion-dollar healthcare institution, Profile by Sanford has quickly grown to more than 160+ locations nationwide. LOS ANGELES, CA—March 4, 2020—Styku LLC., the leader in 3D body scanning and body visualization technology, has entered into a partnership with Profile by Sanford, a fast-growing weight loss and nutritional coaching brand. Backed by Sanford Health,…
Involve, a brand activation agency with extensive experience inside the fitness, health and wellness categories, was recently awarded the public relations account for Les Mills US. COLUMBUS, OH—March 2, 2020—Involve, a brand activation agency with extensive experience inside the fitness, health and wellness categories, was recently awarded the public relations account for Les Mills US….
Involve, a brand activation agency with extensive experience inside the fitness, health and wellness categories, was recently awarded the public relations account for Les Mills US. COLUMBUS, OH—March 2, 2020—Involve, a brand activation agency with extensive experience inside the fitness, health and wellness categories, was recently awarded the public relations account for Les Mills US….
If we want to pass PHIT, we’ll need to keep achieving those small victories, just like your health club members who want to meet their fitness goals. Whatever happened with the Personal Health Investment Today (PHIT) Act? The PHIT Act passed the House in the 115th Congress, does that mean we’re just waiting on the Senate? The PHIT…
Concetta Lewis will now continue to shape Daxko’s culture, drive diversity, equity and inclusion programs as well as develop and grow exceptional team members by stepping into a senior leadership role. DENVER and BIRMINGHAM, AL—July 21, 2020—Daxko, the health and fitness industry’s leading software and integrated payments provider, announced today the promotion of Concetta Lewis…
U.S. health club membership is up by 28% since 2010, according to a study conducted by IHRSA as part of the Physical Activity Council. BOSTON, MA—February 21, 2020—More than one out of five Americans belonged to a health club or studio in 2019, totaling 64.2 million consumers ages 6 and older. The latest data shows…
Inspire360 empowers fitness and wellness companies to deliver beautifully branded online courses, certifications, workshops, and subscriptions. SAN DIEGO, CA—February 21, 2020—Inspire360 is proud to announce that the Synergy Care Post Rehabilitation Specialist (CPRS) certification is officially available through the Inspire360 platform. Inspire360 empowers fitness and wellness companies to deliver beautifully branded online courses, certifications, workshops,…
The annual IHRSA Financial Panel provides attendees the opportunity to hear market reports from highly-regarded financial experts. BOSTON, MA—February 19, 2020—IHRSA, the International Health, Racquet & Sportsclub Association, and Rick Caro announce four new panelists for the annual IHRSA Financial Panel, taking place during IHRSA 2020. One of the most highly anticipated annual events of…
Research found foam rolling to significantly improve flexibility without negatively affecting performance, and study participants reported anecdotally that they felt more flexible, agile after foam rolling. WHAT: Foam rollers are often used by athletes and fitness enthusiasts as a form of self-myofascial release, a technique used to ease muscular tension prior to exercise or as a means of…
Members vote club fit danceology classes into top spot in Briarcliff Manor, NY, competition. Briarcliff Manor, NY—January 29, 2020—Dance classes at Club Fit Briarcliff were named one of Westchester County’s top workouts in the annual News12 Fitness Face-off. Multiple clubs were in competition for the top spots, with only three being selected as winners. Club…