As we begin another year, it’s helpful to remember how different things are now than they were at the start of 2022. Last January began with masks, social distancing, and widespread illness as the Omicron COVID-19 variant surged around the world. However, 2022 ended as the most normal holiday season in three years, with travel,…
The next generation of health, fitness, and wellness consumers is already here. Gen Z includes today’s tweens, teens, and young adults, with the oldest just getting into the swing of adult life at age 25. This age group is a large cohort, and they are diverse, highly educated, and highly connected. Because so much of…
Even though there are roughly 22% fewer gyms and studios due to the pandemic, Americans still have many choices when selecting a gym. At Murphy Research, we have been tracking fitness attitudes and behaviors in the U.S. since 2018 through the State of Our Health (SOOH) syndicated tracker. Based on the numbers, here are the…
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