MINNEAPOLIS, MN—August 29, 2023—Fitness On Demand, a globally recognized pioneer in delivering top-tier fitness content for over a decade, is embarking on a new phase of innovation and expansion. This week marks a significant turning point as the company welcomes a distinguished industry expert, Andy Peat, as its new CEO, accompanied by a comprehensive worldwide…
TIMONIUM, MD—August 7, 2023—Planet Fitness—one of the nation’s largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand—has recently upgraded two of its locations. Planet Fitness Reisterstown (11989A Reisterstown Rd., Reisterstown, MD 21136) originally opened in November 2011, and just completed $1.1 million worth of renovations. The 16,783-square-foot facility…
TIMONIUM, MD—August 4, 2023—Planet Fitness Franklin (1113 Murfreesboro Road #252, Franklin, TN, 37064) hosted a two-hour meet & greet with University of Alabama Softball Athlete and Franklin native, Jenna Johnson on July 31. Over 200 members and nonmembers alike checked into the club to pose for pictures and get autographs from Johnson, and also enjoy free workouts and…
IXONIA, WI—August 2, 2023—FITBENCH has released its highly anticipated Next Generation FITBENCH ONE, a versatile fitness bench for health clubs, boutique studios, and vertical market facilities that sets new standards in innovation and design. Incorporating valuable customer feedback, this re-engineered and re-designed bench boasts improved features along with the brand’s commitment to exceptional quality and performance….
July 21, 2023—BeaverFit has partnered with SPENGA to be the new provider of the ‘strength pod,’ an equipment storage and racking system used by the rapidly growing fitness franchise. Also known as the BeaverFit Single Post, this functional training solution maximizes exercise and storage capabilities in a compact design. “By partnering with BeaverFit, SPENGA is now…
ZURICH—July 12, 2023—BODDY, the leading tech startup at the intersection of travel and wellness, is pleased to announce the successful closing of its Seed Round, raising $2.2 million in capital. This significant investment further strengthens BODDY’s position as a key player in the travel and wellness space and propels its growth trajectory. The lead investor is…
SANTA MONICA, CA—July 11, 2023—Aktiv Solutions, the leading expert in functional fitness facility supply and design, and PLUNGE, the innovative wellness brand that created the unique plunge product, announced today a collaboration to bring cold water recovery treatments to fitness facilities of all types. This dynamic collaboration introduces PLUNGE’s premium and coveted cold water therapy…
SAN DIEGO, CA—July 6, 2023—The IDEA World Convention Scholarship Program, funded by Kathie and Peter Davis, founders of IDEA Health & Fitness Association (IDEA) and the IDEA Foundation (now the American Council on Exercise, or ACE), announced five 2023 award recipients who will attend this year’s IDEA World Convention in Los Angeles between July 12-16,…
July 5, 2023—AMSTERDAM, NETHERLANDS—Virtuagym, global provider of the leading all-in-one health and fitness software solution, has launched Virtuagym AI Coach. The new product is driven by Artificial Intelligence and instantly creates tailored workouts for users based on their specific requirements, inputted via a chat interface. The Virtuagym AI Coach enhances the fitness experience by delivering…
WOODBURY, MN—June 29, 2023—Self Esteem Brands (SEB), the parent company of a global portfolio of fitness, health, and wellness franchise brands with more than 5,500 locations around the world, announced today it will bring Basecamp Fitness and Waxing the City studios to Las Vegas. Leading the growth is multi-unit operator Steve Polk, an Anytime Fitness…
June 29, 2023—Precor, a world-class provider of commercial fitness solutions, and Stages Cycling, the leading manufacturer of commercial indoor cycles, power meters, and cycle computers, have announced intentions to enter into a strategic global distribution agreement that will expand the availability and reach of Stages Cycling products to new markets and customers. Precor plans to…
DELRAY BEACH, FL—June 27, 2023—TRX, a global leader in functional training equipment and education announces the acquisition of YBell, an Australian revolutionary fitness equipment company known for its innovative designs and versatile training tools. This strategic acquisition enhances TRX’s cutting-edge multi-purpose patented product offering and training solutions. “We are thrilled to welcome YBell to the…