ARLINGTON, VA—March 1, 2021—SweatWorks, the leading digital technology agency for the fitness and wellness industry, is expanding its executive team with the appointment of industry veteran, Alex Peacock, as Chief Commercial Officer. With 20 years’ experience building and scaling companies in the fitness technology sector, Peacock was previously CEO of Netpulse, a leading provider of…
COON RAPIDS, MN—February 25, 2021—Adding to its growing line of premium, versatile functional training products, Torque Fitness has launched the new Endless Rope Trainer (XERT) to deliver novel challenges to exercisers and athletes. Incorporating the innovative Mag Force Technology that defines Torque Fitness’ incredibly popular TANK All-Surface Sleds, the XERT facilitates bi-directional movements, with resistance that automatically increases with…
ST. LOUIS, MO—February 23, 2021—TRUE Fitness, manufacturer of commercial cardio and strength equipment since 1981, is proud to announce the introduction of the Stryker Slat Treadmill. The next evolution of TRUE treadmills have arrived. After over 40 years of traditional deck and belt treadmill innovation, TRUE has introduced a slat treadmill built for the long…
Deerfield, IL—February 23, 2021—Globally, society is in the middle of a longevity revolution, meaning seniors are the fastest growing demographic. Population projections estimate that this group will double to 1.5 billion in 2050, implying that 1 in 6 people in the world will be over the age of 65. This contention is affluent and commands…
NEW YORK, NY—February 18, 2021—ClassPass, the leading fitness and wellness network, announced that vaccine centers are now searchable within the app and website. Members can easily determine the closest vaccine center to their home and obtain information including hours of operation and contact information for nearby clinics and health offices. “We are in a global…
SEATTLE, WA—February 2021—SportsArt, a green fitness brand that develops sustainable gym equipment, today introduces an addition to its energy producing ECO-POWR line, the ECO-POWR Elite Series. This new series has the same build quality and ECO-POWR technology as the original Status Line, while designed to be more compact to accommodate smaller fitness spaces like those seen in…
EDMONTON, CANADA—February 2021—Fitness Industry Council of Canada (FIC) has taken its most powerful stance to improve the lives of Canadians, asking the federal government to include fitness memberships and services as a medical cost on our personal taxes. This tax incentive would elevate Canada as a global leader by becoming a nation that supports and…
SANTA CLARA, CA—Expresso Fitness, the leader in gaming technology for the commercial fitness market, today named Jeff Veldhuizen as chief executive officer. Veldhuizen, who served as vice president of direct to consumer for Zwift, the connected fitness leader in virtual cycling, and held senior roles for more than a decade at Nike, will lead Expresso…
REDMOND, WA—FEBRUARY 4, 2021—Premium cardio and lifestyle solutions brand Intenza is excited to announce a new collaboration with Equipt, who bring activity to daily life with their chic Ubarre weights. The partnership, wrapped around the “Baby, You’re the Best!” campaign, offers fitspiration in the form of cross functional workout programs and sends an empowering message…
LENOX, MA—February 4, 2021—Zogics is seeking to improve the air quality in their warehouse complex in Lee, MA, which includes their distribution center and company gym, with the addition of Big Ass Fans® Clean Air System as part of an overall strategy to dramatically reduce viruses including SARS-CoV-2. Combining continued surface disinfecting with air quality…
MINNEAPOLIS, MN—February 2, 2021—Owners of independently-operated Anytime Fitness locations across Canada are sending letters to provincial leaders and health officials in Alberta, Manitoba, Ontario, and Quebec – where health clubs remain closed – inviting them to work together with the health club industry to establish province-approved safety and sanitation protocols that permit these essential businesses…
GREENVILLE, SC—February 1, 2021—9Round Franchising, LCC, was recently ranked number 169 in Entrepreneur’s Franchise 500, the ninth consecutive year the brand has placed on the reputable list. Over its 42 years in existence, the Franchise 500 has become both a dominant competitive measure for franchisors and a primary research tool for potential franchisees. 9Round’s position on the…