SCOTTSDALE, AZ—March 30, 2021—Pickleball is taking the world by storm: one dink shot at a time. Mountainside Fitness is joining the frenzy as the King of the Swing by offering the game at three of its Valley Locations: Scottsdale Shea, Mesa and Surprise. Perfect that backhand and get in the court. The Basics Pickleball is a sport that…
OCONOMOWOC, WI—March 30, 2021—Born from equal parts vision, passion, and perspiration, FITBENCH is celebrating its five-year anniversary as a dominant, driven player in the fitness industry. What began as a light bulb moment for founder Tyler Danen quickly evolved into an unprecedented equipment category of its own, marked by superior execution and firmly rooted in the landscape…
DEERFIELD, IL—March 23, 2021—When searching online for professional fitness education, a multitude of organizations pop up. However, when it comes providing top-notch virtual health and wellness training, SCW Fitness has consistently separated themselves from the crowd for over 35 years. Once more, we rise to the top with our latest event announcement, Certification Smash, a complete…
ROSEMONT, IL—March 23, 2021—Life Fitness has signed a partnership agreement to be a preferred equipment supplier to World Gym International. Under the agreement, Life Fitness will supply World Gym facilities with select premium cardio and strength training equipment from its Hammer Strength and SCIFIT brands, in addition to its Life Fitness SPARC and Arc Trainer…
CHESTER, NJ—March 23, 2021—The renowned fitness chain has officially approved the GluteCoaster from The Abs Company as their newest booty training tool for their 160+ clubs. The Abs Company is known in the fitness industry for providing innovative Ab and Functional training products such as The Ab Coaster and TireFlip 180 and the new GluteCoaster…
COON RAPIDS, MN—March 18, 2021—Underscoring its philosophy of “Don’t Quit. Ever.”, Torque Fitness has partnered with CrossFit athlete Brent Fikowski of Canada, who has been recognized worldwide for his grit and indomitable spirit. Winning second in the world in the 2017 CrossFit Games in Madison, WI, Fikowski will battle for the championship this year in Madison the week…
BELLEVUE, WA—March 17, 2021—Zenoti, the leading cloud-based platform for beauty and wellness businesses, today announced a partnership with CorePower Yoga to provide elevated student experiences and advanced data solutions. As the largest yoga studio brand in the United States, CorePower Yoga operates more than 200 studios nationwide with a mission to share the transformative power…
VANCOUVER, CANADA—March 16, 2021—This March, the TZ (Trainerize) Collective is helping personal trainers cut through the noise & learn what it takes to master marketing & social media in 2021. 2020 and the events it brought with it have sent an electric shock through the fitness industry. As consumers turn to new fitness solutions that…
ROSEMONT, IL—March 10, 2021—Life Fitness announced today Myzone heart rate devices can now be seamlessly integrated with connected premium Life Fitness and Cybex cardio consoles, providing exercisers with real time workout statistics. The consoles will display Myzone users’ live metrics shown in the familiar Myzone tile integrated within the console experience. Myzone heart rate devices…
March 2021—As a former club operator, Keepme CEO and AI expert Ian Mullane brings an interesting perspective to the discussion of what comes next in fitness. He now shares these insights in a ground-breaking white paper to help operators increase their income and successfully move forwards in the new normal. The Fitness Future: Rules of…
ST. LOUIS, MO—March 3, 2021—TRUE Fitness, manufacturer of commercial cardio and strength equipment since 1981, announces the addition of Ed Kurzontkowski to the leadership team as Vice President of Operations. In this role, Kurzontkowski will oversee all operations for TRUE, ensuring the development and implementation of efficient protocols and cost-effective systems within purchasing and operations…
CHICAGO, IL—March 2, 2021—To celebrate the launch of the new Les Mills co-branded Reebok Nano X1 shoe, Les Mills and Reebok have joined fitness forces to launch the exclusive Les Mills x Reebok Nano Series of workouts. Featuring LES MILLS GRIT, BODYPUMP and LES MILLS CORE, this series is available on LES MILLS On Demand. The “Official…