ST. LOUIS, MO—December 7, 2021—TRUE Fitness, manufacturer of commercial cardio and strength equipment since 1981, has named Matt Hacker as Chief Operating Officer, replacing Ward Petito effective immediately. The company thanks Ward for his loyalty and years of service and wishes him much success in the future. Matt has most recently served as Chief Financial…
GREENVILLE, SC—December 1, 2021—9Round Franchising, LLC, finalized plans for future development into South Korea while also extending its Middle East agreement. The first South Korea 9Round location is projected to open in 2022. “We are thrilled to welcome South Korea to our roster and to continue to expand our presence across the Middle East,” said…
CANADA—November 29, 2021—With the federal government’s announcement of Bill C-2, an Act to provide further support in response to COVID-19, the fitness industry can breathe a sigh of relief. Now, fitness businesses are able to apply for financial support to rebound and rebuild as a part of the program supporting hospitality and tourism. Fitness Industry…
NEW ORLEANS, LA—November 23, 2021—Vedere Ventures (“VEDERE”), a global mid-market investment banking and boutique private equity firm providing investment and merger, acquisition, divestiture, and corporate financial services, announced today that its client Textey.io (“TEXTEY”), a leading short message service (SMS) solutions provider for the Salesforce community, has successfully sold its business to Blackthorn.io. Terms of the…
GILBERT, AZ—November 19, 2021—The National Academy of Sports Medicine (NASM), a global leader in fitness certifications, announced its newest program, Certified Wellness Coach (NASM-CWC). The 100% online program officially launches on December 22, 2021, and is now available for pre-order. NASM-CWC will integrate state-of-the-art tools with expert guidance backed by a deep understanding of nutrition, fitness,…
GREENVILLE, SC—November 9, 2021—9Round Franchising, LLC, the world’s largest kickboxing franchise, has been ranked 60th on Entrepreneur magazine’s 2021 list of Top Franchises for Veterans. This is the fifth consecutive year 9Round has been included on this list, which features a diverse range of franchises that offer advantageous opportunities to military veterans. Entrepreneur magazine’s Top Franchises for Veterans…
OCONOMOWOC, WI—November 8, 2021—Create worthwhile partnerships and give back. November is Military Family Appreciation Month and this time around, FITBENCH and Stone Creek Club and Spa are highlighting Salute Our Soldiers, a campaign that gives back to U.S. military and vets. For years, FITBENCH has teamed up with Stone Creek in Covington, LA, to create…
LAKEWOOD RANCH, FL—November 2021—The renowned fitness chain has officially approved the TireFlip 180 system from The Abs Company as their newest HIIT innovation in their 160+ clubs. The TireFlip 180 system includes: the TireFlip180, a set of weight plates (60lbs) and the BattleRope ST. The Abs Company is known in the fitness industry for providing…
OCONOMOWOC, WI, & BEVERLY HILLS, CA—September 28, 2021—Focused on fitness product innovation, exercise versatility, and space-saving opportunities, FITBENCH and YBell Fitness have developed the latest, all-in-one workout solution: the FITBENCH YBell. The FITBENCH YBell (bench) combines FITBENCH’s industry-leading compact and functional workout bench with YBell Fitness’ patented, one-of-a-kind, 4-in-1 fitness tools and is positioned to…
DEERFIELD, IL—October 27, 2021—The atmosphere was emotional at the recent return of SCW Midwest MANIA Fitness Convention. This first in-person convention for SCW Fitness Education, since the start of the pandemic over 18 months ago, kicked-off without a hitch, bringing about high-fives and smiles (even with a face mask). Over 400 people, including 22 sponsors and…
October 26, 2021—The announcement was made earlier this month that VFPnext was chosen Franchising USA Magazine’s CRM of 2021. “It’s quite an honor,” said Daron Allen, CEO of VFPnext. “Our product development, customer support, and client success teams have been working so hard on this product. It’s great to see the recognition for all of their…
FRANKLIN PARK, IL—October 26, 2021—Life Fitness today unveiled Life Fitness Connect, a free-to-download mobile app for Apple and Android devices with advanced workout tracking capabilities and on-demand classes to help exercisers stay motivated on-and-off Life Fitness and Cybex equipment. To get the most out of their workouts, premium subscribers can choose from a wide array of…