Prolonged isolation, excessive screen time, and lack of community meeting places have created a loneliness crisis around the world. This isolation, a result of the lingering habits and psychological effects of pandemic lockdowns, have people craving social connection and interaction with people in person instead of texting and Zoom calls. The US Surgeon General called…
The fitness industry in 2024 was all about momentum. It began January 4 when 100+ industry leaders, including Health & Fitness Association (HFA) President and CEO Liz Clark, rang the opening bell at Nasdaq in New York City to kick off “The Year of Fitness.” Then, throughout the year, signs kept emerging to support this optimistic…
Persistent inflation and rising costs have many health clubs and studios cutting expenses, seeking additional revenue sources, and raising prices. While HVLP models are thriving largely because they are affordable forconsumers, even they aren’t immune. Just take Planet Fitness, which raised its basic membership price this summer for the first time since 1998 from $10/month…
The constantly increasing demand and reliance on data has affected every industry, including our own. Today, when you walk through a health club and study what you see, it seems that the generation of reports, stats, and metrics is a secondary business—subordinate only to the provision of health and fitness services. This profound paradigm shift…
In America, it’s not surprising that obesity and mental health struggles aren’t limited to adults. Kids also are contending with the adverse effects of inactivity, unhealthy diets, and excessive screen time. The statistics are alarming. According to the U.S. Centers for Disease Control and Prevention, one in five children and adolescents is obese, and childhood…
The HFA site is currently undergoing maintenance to ensure optimal performance. Please be advised that during this time you may not be able to log into the system. We apologize for the inconvenience.