How to Save on Music Licensing at Your Fitness Club
Music is a driving force behind many great workouts, but licensing can be expensive. Luckily, for IHRSA members, Broadcast Music, Inc. can help.
HFA Staff
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Exerciser Demand Drives Innovation in Ellipticals and Lateral Trainers
Elliptical crosstrainers are among the most popular pieces of equipment at most gyms, but equipment manufacturers aren't resting on their laurels.
7 Steps to Create a Powerful Social Media Strategy for Health Clubs
Here are seven steps to leverage your club's brand advocates, draft sharable content, and create a more powerful social media strategy.
4 Financial KPIs to Watch at Your Health Club
With so much financial data at our fingertips these days, it's hard to know which key performance indicators (KPIs) to monitor. So we asked an expert.
How to Develop Your Health Club's Strategic Plan
Creating a strategic plan from scratch can be a massive undertaking for any health club owner. This roadmap will get you started.
How Fitness Technology Enhances Health Club Member Engagement
"The clubs that are going to be the most successful are the ones that integrate thoughtful digital strategies with the brick and mortar."
8 Experts Offer Advice on Becoming a More Effective Fitness Leader
There's a lot of advice on how to be a leader out there, but not all applies to the fitness industry. That's why we spoke to successful club owners and fitness professionals.
Fitness Flooring Innovations Enhance Ambiance and Activities
The fitness flooring industry is thriving, creating products that feature increased shock absorption and sleeker looks.
4 Ways to Solicit Health Club Member Feedback
Feedback is a great way to improve the member experience. Learn how to solicit it from members.
What Every Personal Trainer Needs to Know About Sales
Personal training is a large—and growing—source of revenue for many health clubs. But are your personal trainers willing and able to play a successful role in the sales process?