For the club owner or operator, the symptoms are easy to overlook or ignore. But for the club member, they’re impossible to ignore—insidious, annoying, and cumulative in their impact. The club’s parking lot is full. There aren’t any spots left in the group X class, no benches or dumbbells to be had. And, although there’s…
This article appeared in the print edition of Club Business International in April 2018. Technology has dramatically changed the way that health clubs conduct business. It streamlines operations, optimizes members’ workouts, and has had an impact on virtually every aspect, and every area, of a club. And rapidly emerging technologies—think virtual reality (VR), artificial intelligence…
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