Home › About Us

About Us

The Health & Fitness Association is the only global non-profit trade association dedicated to protecting, promoting, and growing the health and fitness industry.

Driving Health Through Movement and Community

Medical experts and scientific evidence affirm that physical activity improves both physical and mental health, and psychologists point to the value of social connections beyond the home and workplace to reduce loneliness and foster belonging.

All of this is at the heart of the health and fitness industry’s existence: helping people lead healthier, more fulfilling lives through movement and community.

Our mission is to support that impact by advocating for the industry, delivering action-oriented research, and providing education that drives professional growth.

leadership, staff, and advisors

Hall of Fame

HFA Foundation

awards

The Health & Fitness Association recognizes some of our outstanding members for their service to their communities, their customers, and to the betterment of the health and fitness industry.

HFA Press Releases

View All
  • HFA Applauds Medicare Expansion for GLP-1s, Urges Coverage for Physical Activity Next

    The Trump Administration announced on November 6 that it would expand Medicare coverage for GLP-1 medications. WASHINGTON, DC—November 7, 2025—The Health & Fitness Association… Read more

  • HFA Announces Purpose Brands Co-Founders Chuck Runyon and Dave Mortensen as 2026 HFA Hall of Fame Inductees

    The two leaders are being recognized for their fitness industry disruption, advocacy, and ongoing empathy for military veterans and franchisees. WASHINGTON, DC—November 3, 2025—The… Read more

  • New HFA Data Shows How 77 Million US Fitness Facility Members Work Out

    The second volume of the 2025 US Health & Fitness Consumer Report highlights record participation and changing exercise preferences. Washington, DC — October 30,… Read more