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About Us

The Health & Fitness Association is the only global non-profit trade association dedicated to protecting, promoting, and growing the health and fitness industry.

Driving Health Through Movement and Community

Medical experts and scientific evidence affirm that physical activity improves both physical and mental health, and psychologists point to the value of social connections beyond the home and workplace to reduce loneliness and foster belonging.

All of this is at the heart of the health and fitness industry’s existence: helping people lead healthier, more fulfilling lives through movement and community.

Our mission is to support that impact by advocating for the industry, delivering action-oriented research, and providing education that drives professional growth.

leadership, staff, and advisors

Hall of Fame

HFA Foundation

awards

The Health & Fitness Association recognizes some of our outstanding members for their service to their communities, their customers, and to the betterment of the health and fitness industry.

HFA Press Releases

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  • WSJ Bestselling Author and Teamwork Expert Erica Dhawan to Deliver The HFA Show Opening Day Keynote

    Her keynote will explore how teams can thrive and innovate in the age of AI. WASHINGTON, DC—December 16, 2025—The Health & Fitness Association (HFA)… Read more

  • HFA Applauds Medicare Expansion for GLP-1s, Urges Coverage for Physical Activity Next

    The Trump Administration announced on November 6 that it would expand Medicare coverage for GLP-1 medications. WASHINGTON, DC—November 7, 2025—The Health & Fitness Association… Read more

  • HFA Announces Purpose Brands Co-Founders Chuck Runyon and Dave Mortensen as 2026 HFA Hall of Fame Inductees

    The two leaders are being recognized for their fitness industry disruption, advocacy, and ongoing empathy for military veterans and franchisees. WASHINGTON, DC—November 3, 2025—The… Read more