2025 Advocacy ROI Report
The 2025 Advocacy ROI Report showcases how the Health & Fitness Association delivered measurable wins for the fitness industry—protecting operators, shaping policy, and elevating the role of physical activity in health systems worldwide.
State Impact:
Across 23 states, HFA engaged on more than 60 bills that would have directly affected operators. These efforts didn’t just influence policy—they saved US operators an estimated $25 million–$60 million in annual costs.
Federal Impact:
At the national level, HFA helped shield operators from costly regulatory mandates, advanced the integration of physical activity into Medicare and health data standards, and strengthened the industry’s position as a trusted partner in preventive health policy.
Global Impact:
HFA expanded its leadership on the world stage—bringing together international partners, driving research to support policy engagement, and ensuring the fitness industry has a unified voice in global health and economic discussions.
This report breaks down the advocacy work HFA carried out on behalf of the fitness industry—and with the support of our members. Discover the actions taken, the wins secured, and the real-world impact on your business.
