Reimagining the Health Club Member Experience

Experts examine what the new health club member experience looks like based on learnings from the 2020 Fitness Technology Summit.

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Al Noshirvani

Al Noshirvani

Chief Strategy Officer


Maria Morton Headshot

Maria Morton

Brand Optimization Manager

Club Automation | CSI Spectrum | Motionsoft

This year’s Fitness Technology Summit, hosted by Motionsoft and Club Automation and held December 8-9, will bring together the best minds in the fitness and technology industries for a series of intensive panels and workshops to discuss the re-imagining of the member experience and the future of fitness.

On December 10, Al Noshirvani, chief strategy officer of Motionsoft, and Maria Morton, brand optimization manager for Club Automation, CSI Spectrum & Motionsoft, will share their key learnings from this seminal event. From re-mapping the customer journey to exploring the fitness trends that will become increasingly important post-pandemic, learn how you can begin to confront and innovate for the challenges of a rapidly changing marketplace.

Learning Objectives

  • Understand the change in consumer behavior post-pandemic, and how your facility can adapt its offerings to better serve its audiences
  • Learn how a diverse group of companies are re-mapping the customer journey to provide an end-to-end experience that ensures their members feel safe and secure
  • Find out how you can re-engage “lost” and former members with your club

Presenter Profiles

With 25 years of experience in software sales and business development, four of them as the general manager of KI Software, Al Noshirvani, with his brother, acquired the assets of the company in October of 2004 and founded Motionsoft. Since the initial acquisition of KI, Noshirvani has completed five other acquisitions, raised close to 40 million dollars in venture debt and equity capital, and grown Motionsoft to over 100 employees. Motionsoft's focus on helping fitness clubs to “Get Them, Keep Them and Know Them” has resulted in some of the best brands in fitness choosing Motionsoft-MRM as their management system.

Maria Morton
is the brand optimization manager for Club Automation, Motionsoft, and CSI Spectrum, part of Daxko's thriving Club Division. With a background in social media and event marketing, as well as six years of experience as a gym owner, Morton's ability to see both sides of the spectrum gives her unique insight into the industry.