Going Beyond the Workout: Why Recovery & Wellness Spaces Are Crucial in Fitness Clubs

Join HydroMassage to gain knowledge on the recovery and wellness space and how to implement similar services in your club.Original air date: on Thursday, May 26, 2022

Members: Free

Non-Members: Free

Brick victor

Victor Brick


PF Growth Partners

Gebhart Joan

Joan Gebhart

VP of National Sales

Creative Surfaces

Kennedy Dan

Dan Kennedy

VP of Sales North America


Recovery is a key aspect in the wellness space and the fitness industry can embrace a crucial role. Join a panel of fitness industry leaders as they discuss wellness and recovery strategies.

Learn how member demand caused clubs to formulate recovery & wellness strategies and what recovery products and services have worked well in fitness. Find out why clubs should be paying attention to the increased focus on mental wellness.

And, lastly, learn what recovery & wellness will look like in fitness clubs in 2-3 years!

Learning Objectives:

  • Learn key factors to consider when planning recovery & wellness spaces
  • Get advice on how to charge for recovery & wellness services
  • Learn how to best promote recovery & wellness to current and prospective members

Presenter Bio:

C. Victor Brick is the Founder of the John W. Brick Mental Health Foundation, whose vision is to change the way the world treats mental health. He and his wife, Lynne, were recipients of the 2020 Global Wellness Summit Debra Simon Award for leadership in furthering Mental Wellness. He serves on the Global Wellness Summit Advisory Board, the Mental Wellness Initiative of the Global Wellness Institute, and the Johns Hopkins Hospital Department of Psychiatry and Behavioral Sciences' Advisory Board.

He is the CEO of Planet Fitness Growth Partners (PFGP). With 76 clubs in the United States and Australia, PFGP is the largest privately held Planet Fitness franchisee in the Planet Fitness system. He is also the co-founder, with his wife, Lynne, of Brick Bodies health clubs based in Baltimore, Maryland. Victor has presented workshops, lectures, and keynote addresses in over 25 countries around the world.