Fit for the Future: The RAC's Digital Transformation Story

Watch this webinar on-demand now to discover how technology can transform your facility and unlock market-leading acquisition, engagement, and retention rates.

Members: Free

Non-Members: Free

Andy peat 2

Andy Peat


Fitness on Demand

Steve Boring Headshot

Steve Boring

Fitness Director

Rochester Athletic Club

Are you ready to discover the secret formula for industry-leading acquisition, engagement and retention rates?

Dr. Steve Boring, fitness director at Rochester Athletic Club (RAC), and Andy Peat, CEO of Fitness On Demand, dive into fitness trends and how you can leverage technology to ensure your facility is geared for success.

Watch this on-demand recording with two industry titans to ensure your gym, health club, or fitness studio is fit for the future.

Learning objectives:

  • Hear a real-world example of digital transformation at the RAC
  • Gain a deeper understanding of digital opportunities in the fitness industry
  • Identify digital opportunities for your facility
  • Understand how Fitness On Demand supports digital fitness initiatives for any club

Presenter Profile:

Andy Peat:

Andy Peat, a seasoned leader in the fitness industry with more than 18 years of experience, is the CEO of Fitness on Demand, a health and wellness platform that manages gyms’ digital fitness and member engagement needs. Andy’s expertise in driving innovation and transformational change is led by a firm belief in utilizing data and the latest technology to steer positive behavior change and forge strategic partnerships within the fitness landscape.

Andy has held various roles at Snap Fitness including club manager, franchise sales manager and regional CEO. After the Snap Fitness acquisition by U.S.-based Lift Brands, he assumed the position of chief operating officer for Lift Brands Asia Pacific. In this role, Andy spearheaded the expansion of Snap Fitness and 9Round across Australia and New Zealand, resulting in sustained year-on-year growth for both brands in the territories.

In 2020, Andy transitioned into the role of chief product officer at Lift Brands where he played a pivotal role in Snap Fitness’ brand reposition, which included the development of the Snap Fitness member app, gym design, supply chain and member experience.

With roots as a personal trainer in New Zealand, Andy's journey reflects his passion for both fitness and business, and it’s no surprise he has built a strong reputation as a dynamic and forward-thinking leader within health, fitness, and wellness.

Steve Boring:

Dr. Steve Boring has worked in the fitness industry for almost 20 years, having started as a personal trainer in 2006. His background in health and wellness includes competitive boxing and mixed martial arts, powerlifting, strongman, and bodybuilding. Steve is currently the Fitness Director for Rochester Athletic Club; a 260,000 square foot multi-purpose health club that boasts 15,000 members. His passion for lifelong fitness is the driving force behind his work and personal life.