CBI September 2016

Gustavo Borges has segued seamlessly from being a record-setting, Olympic-level swimmer to heading up Academia Gustavo Borges, a four-unit swim school chain in Brazil. The president of ACAD Brazil, the Brazilian club association, and a member of the IHRSA board, Borges seems the perfect person to tackle the industry’s issues and opportunities in this challenging market.

Highlights of this issue include:

  • The PT ‘Calling’: Career advice from three top trainers
  • Meet the Millennials: How to engage this emerging cohort
  • Health Club Equipment: A new IHRSA report has all the stats
  • The Studio Surge: IHRSA members are into boutiquing
  • The R&D Scenes: Manufacturers are crafting new trends
  • First Person: Emmett Williams, the president of MYZONE, discusses wearables, other fitness technology, and emerging trends
  • F.I.T. Extra: New technological “bells and whistles” enhance bikes’ value and appeal
  • First Set: IHRSA board chairperson Rasmus Ingerslev warns clubs that they need to prepare now for the future
  • Best Practices: Kevin Caldabaugh on the impact of new rules regulating employees and contractors
  • In Brief: IHRSA and the Congressional Fitness Caucus advance health policy initiatives
  • Value Propositions: Already a leading software provider, Motionsoft, Inc., is now sharpening its solutions
  • NuStep has blazed the trail for clubs and their members regarding “inclusivity”
  • Last Rep: Joe Moore, the president and CEO of IHRSA, reports on the IHRSA Foundation’s exciting progress

“CBI is the best trade magazine out there! It is clear, comprehensive and provides a multitude of ideas and resources.”

Bill McBride, President & CEO

Active Wellness, Sausalito, CA