CBI September 2016
Gustavo Borges has segued seamlessly from being a record-setting, Olympic-level swimmer to heading up Academia Gustavo Borges, a four-unit swim school chain in Brazil. The president of ACAD Brazil, the Brazilian club association, and a member of the IHRSA board, Borges seems the perfect person to tackle the industry’s issues and opportunities in this challenging market.
Highlights of this issue include:
- The PT ‘Calling’: Career advice from three top trainers
- Meet the Millennials: How to engage this emerging cohort
- Health Club Equipment: A new IHRSA report has all the stats
- The Studio Surge: IHRSA members are into boutiquing
- The R&D Scenes: Manufacturers are crafting new trends
- First Person: Emmett Williams, the president of MYZONE, discusses wearables, other fitness technology, and emerging trends
- F.I.T. Extra: New technological “bells and whistles” enhance bikes’ value and appeal
- First Set: IHRSA board chairperson Rasmus Ingerslev warns clubs that they need to prepare now for the future
- Best Practices: Kevin Caldabaugh on the impact of new rules regulating employees and contractors
- In Brief: IHRSA and the Congressional Fitness Caucus advance health policy initiatives
- Value Propositions: Already a leading software provider, Motionsoft, Inc., is now sharpening its solutions
- NuStep has blazed the trail for clubs and their members regarding “inclusivity”
- Last Rep: Joe Moore, the president and CEO of IHRSA, reports on the IHRSA Foundation’s exciting progress
“CBI is the best trade magazine out there! It is clear, comprehensive and provides a multitude of ideas and resources.”
Bill McBride, President & CEO
Active Wellness, Sausalito, CA