CBI October 2022

Jay Shoates is hoping his disruptive model can create new pathways to broaden industry diversity and a new generation of entrepreneurs.

“I want to bring the industry together like its supposed to be. People have different ideas and different perspectives, and all of them should be given the time and space to be heard.”

Jay Shoates, Founder & CEO

Vision Fitness


The Rebirth Continues: IHRSA is rebuilding a global advocacy powerhouse just when the world needs it most. After recently surviving a global health crisis, the need for what the fitness industry provides the world has never been more vital.


CEO's Column: From adding IHRSA Board seats to producing more international events, IHRSA is expanding its strategic vision. Part of the equation is reaching out to policymakers and promoting positive legislation.

Changing the Game: Jay Shoates and Vision Fitness are bringing opportunity to urban communities in the Atlanta area. Using a "business services" model, Shoates hopes to develop a new generation of entrepreneurs, while broadening industry diversity and inclusion.

Together Again, Latin-style: After a long layoff, IHRSA Fitness Brasil returned this summer, as thousands made the trip to São Paulo for the joyful reunion.

Ways to Boost Non-dues Revenue: With recovery slow for some regions, many operators are finding extra revenue with add-on services. Here are a few that are working.

Why the Teen Market Matters: Judging by the popularity of kids camps this summer, there's a youth movement in the fitness industry. Here's how clubs can take advantage.

Combating the Looming Energy Crisis: An expert in energy management explains how you can cut consumption and costs in the winter months and beyond.

News & Know How

News: The IHRSA Board makes major strategic changes; Senator Tammy Duckworth visits with IHRSA Premium members; a major new study finds that exercise helps COVID patients recover; Canadian fitness activists score a major victory; and much more.

International News: The Deloitte report, commissioned by IHRSA and the Global Health & Fitness Alliance, finds an audience in Latin America, and Pure Gym makes new strides in Europe.

Influencer: Bo Barber, Ecore International's senior vice president of sales and marketing, explains the critical role of flooring integrity for facilities.

REX Roundtables: Brent Darden, principal at Brent Darden Consulting and former IHRSA interim president & CEO, offers advice on recruiting and retaining talented employees.


Formula for Success: Hapana is a full-service technology partner that anticipates and nurtures the entire member journey.

Industry Partner News: The latest news from the top suppliers in the business.

IHRSA Report

Leadership: IHRSA Board Chair Chris Craytor, president/COO for acac Fitness & Wellness Centers, explains why it's important that the industry provides a "third place" for our communities.

Best Practices: Another look at the issue of employee attrition, with insights from Bill McBride, co-founder, president, & CEO of Active Wellness.

Advocacy: Team 435 and the newly formed Senate Leadership Group make ambitious strategic plans for 2023.

IHRSA Membership: Larry Conner, CFO of REGYMEN Fitness and the Covery Wellness Spas, gives his take on the current market.