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Member press releases

Browse the latest press releases from HFA members, covering leadership updates, acquisitions, new openings, and innovative product releases.

Featured Member Articles

  • Article
    March 4, 2026

    2026 Fitness Industry Data Survey

    One submission. Two flagship reports. Practical value for participating companies and the wider fitness industry. Each year, the Health & Fitness Association collects financial and…

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  • Report
    February 25, 2026

    2026 Employee Compensation & Benefits Report

    The definitive benchmarking resource for pay, benefits, and workforce trends in the health and fitness industry. Attracting and retaining top talent remains one of the…

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  • Report
    February 4, 2026

    State of the States 2026: US Fitness Policy Update & Compliance Guide

    The State of the States report provides a comprehensive overview of the legislative and regulatory landscape shaping the operations of health and fitness facilities across…

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  • Report
    January 29, 2026

    2025 Advocacy ROI Report

    The 2025 Advocacy ROI Report showcases how the Health & Fitness Association delivered measurable wins for the fitness industry—protecting operators, shaping policy, and elevating the…

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  • Report
    January 15, 2026

    Fitness Industry Traffic (FIT) Tracker

    The Fitness Industry Traffic (FIT) Tracker is a new resource from the Health & Fitness Association (HFA) that provides regular updates on foot traffic to nearly 11,000…

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  • Report
    October 30, 2025

    2025 US Health & Fitness Consumer Report: Expanded Insights

    This downloadable report provides a deeper look at how 77 million Americans engaged with fitness facilities in 2024. The 2025 US Health & Fitness Consumer Report:…

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  • Press Release

    March 16, 2026

    Technogym AI Ecosystem: superior results for users and new opportunities for operators

    Technogym introduces a new generation of AGENTIC AI that revolutionizes the industry and evolves it toward health, prevention, and healthy longevity San Diego,…

  • Press Release

    March 16, 2026

    Insight Capital Finance and EcoFit Networks Announce Strategic Alliance to Integrate Real-Time Fitness Equipment Data with the AMOS Platform

    Long Island, NY–March 16, 2026–Insight Capital Finance (ICF) and EcoFit Networks, a leader in real-time fitness equipment management technology, today announced a strategic…

  • Press Release

    March 6, 2026

    Fitness Formula Clubs Named Chicago’s Best Gym for the Third Consecutive Year

    The recognition comes as part of Chicago Reader’s annual “Best of Chicago” awards, where more than 100,000 Chicagoans participated in the nomination and…

  • Press Release

    March 6, 2026

    HomePlunge Unveils the Bella: A Compact, Affordable Cold Plunge Chiller for Every Home

    The award-winning bathtub cold plunge brand expands its lineup with a smaller, quieter, and more accessible chiller — debuting publicly at the HFA…

  • Press Release

    February 4, 2026

    Echelon Fitness Unveils Next Wave of Connected Fitness Innovation at the 2026 HFA Show

    New AI-driven software, advanced recovery solutions, and next-generation equipment redefine the future of training for clubs, hospitality, and performance facilities San Diego, CA…

  • Press Release

    February 4, 2026

    ALTA Technology Group and DXFactor Unite to Form ALTA DX Group, Delivering Strategic Leadership and Productized AI Outcomes for Fitness, Wellness, and Beauty Enterprises

    Where deep industry strategy meets outcomes-driven AI execution Washington, D.C. — February 4, 2026 — ALTA Technology Group and DXFactoropens in a new tab today announced their…

  • Press Release

    January 28, 2026

    Kevin Hart Joins Burn Boot Camp as an Equity Partner, Franchisee and the Brand’s First-ever Executive Partner 

    Charlotte, NC — January 27, 2026 — Burn Boot Camp, a leading US fitness franchise known for its empowering community and challenging workouts, today announced a strategic partnership with global entertainer…

  • Press Release

    January 15, 2026

    Playlist and EGYM Announce Agreement to Merge and $785 Million in New Equity Investments, Bringing Together Global Leaders in Fitness and Wellness Technology

    With an aggregate enterprise value of $7.5 billion, the combined company will unite software, connected hardware, consumer platforms, and corporate wellness solutions to…

  • Press Release

    January 14, 2026

    Intenza Targets North America’s Strength Training Surge with Launch of Acclaimed ‘Design-First’ Strength Portfolio 

    Vancouver, Washington  – Intenza, a global leader in design-led fitness solutions, today announces the official North American launch of its Intenza Strength line. Scheduled for Q1, this expansion follows a…

  • Press Release

    December 21, 2025

    Local Business Gifts Over $5,000 in Equipment to Sisters Nordic Ski Program

    Sisters Athletic Club and Hoodoo Ski Area Make Season Possible for Growing Team SISTERS, OR – December 17, 2025 – The Sisters Nordic…

  • Press Release

    December 18, 2025

    WellnessSpace Brands Introduces PolarWave, a Groundbreaking Cold Plunge Experience Without Getting Wet

    A completely dry, fully clothed cold plunge experience that removes plumbing, water maintenance, and cleanup barriers—designed for convenient, accessible use. CLEARWATER, FL, UNITED…

  • Press Release

    November 18, 2025

    WellnessSpace Brands Unveils the RedZone Sauna: A Fusion of Infrared Heat and Red Light

    New membership strengthens collaboration to advance innovation and standards in the fitness industry. Clearwater, Fla. – November 20, 2025 –WellnessSpace Brands, a global leader…