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Member press releases

Browse the latest press releases from HFA members, covering leadership updates, acquisitions, new openings, and innovative product releases.

Featured Member Articles

  • Report
    February 25, 2026

    2026 Employee Compensation & Benefits Report

    The definitive benchmarking resource for pay, benefits, and workforce trends in the health and fitness industry. Attracting and retaining top talent remains one of the…

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  • Report
    February 4, 2026

    State of the States 2026: US Fitness Policy Update & Compliance Guide

    The State of the States report provides a comprehensive overview of the legislative and regulatory landscape shaping the operations of health and fitness facilities across…

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  • Report
    January 29, 2026

    2025 Advocacy ROI Report

    The 2025 Advocacy ROI Report showcases how the Health & Fitness Association delivered measurable wins for the fitness industry—protecting operators, shaping policy, and elevating the…

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  • Report
    January 15, 2026

    Fitness Industry Traffic (FIT) Tracker

    The Fitness Industry Traffic (FIT) Tracker is a new resource from the Health & Fitness Association (HFA) that provides regular updates on foot traffic to nearly 11,000…

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  • Report
    October 30, 2025

    2025 US Health & Fitness Consumer Report: Expanded Insights

    This downloadable report provides a deeper look at how 77 million Americans engaged with fitness facilities in 2024. The 2025 US Health & Fitness Consumer Report:…

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  • Report
    September 30, 2025

    2025 Fitness Industry Benchmarking Report

    The 2025 Fitness Industry Benchmarking Report analyzes annual performance of leading health and fitness clubs, including key financial and operating performance indicators. This product is…

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  • Press Release

    February 4, 2026

    Echelon Fitness Unveils Next Wave of Connected Fitness Innovation at the 2026 HFA Show

    New AI-driven software, advanced recovery solutions, and next-generation equipment redefine the future of training for clubs, hospitality, and performance facilities San Diego, CA…

  • Press Release

    February 4, 2026

    ALTA Technology Group and DXFactor Unite to Form ALTA DX Group, Delivering Strategic Leadership and Productized AI Outcomes for Fitness, Wellness, and Beauty Enterprises

    Where deep industry strategy meets outcomes-driven AI execution Washington, D.C. — February 4, 2026 — ALTA Technology Group and DXFactoropens in a new tab today announced their…

  • Press Release

    January 28, 2026

    Kevin Hart Joins Burn Boot Camp as an Equity Partner, Franchisee and the Brand’s First-ever Executive Partner 

    Charlotte, NC — January 27, 2026 — Burn Boot Camp, a leading US fitness franchise known for its empowering community and challenging workouts, today announced a strategic partnership with global entertainer…

  • Press Release

    January 15, 2026

    Playlist and EGYM Announce Agreement to Merge and $785 Million in New Equity Investments, Bringing Together Global Leaders in Fitness and Wellness Technology

    With an aggregate enterprise value of $7.5 billion, the combined company will unite software, connected hardware, consumer platforms, and corporate wellness solutions to…

  • Press Release

    January 14, 2026

    Intenza Targets North America’s Strength Training Surge with Launch of Acclaimed ‘Design-First’ Strength Portfolio 

    Vancouver, Washington  – Intenza, a global leader in design-led fitness solutions, today announces the official North American launch of its Intenza Strength line. Scheduled for Q1, this expansion follows a…

  • Press Release

    December 21, 2025

    Local Business Gifts Over $5,000 in Equipment to Sisters Nordic Ski Program

    Sisters Athletic Club and Hoodoo Ski Area Make Season Possible for Growing Team SISTERS, OR – December 17, 2025 – The Sisters Nordic…

  • Press Release

    December 18, 2025

    WellnessSpace Brands Introduces PolarWave, a Groundbreaking Cold Plunge Experience Without Getting Wet

    A completely dry, fully clothed cold plunge experience that removes plumbing, water maintenance, and cleanup barriers—designed for convenient, accessible use. CLEARWATER, FL, UNITED…

  • Press Release

    November 18, 2025

    WellnessSpace Brands Unveils the RedZone Sauna: A Fusion of Infrared Heat and Red Light

    New membership strengthens collaboration to advance innovation and standards in the fitness industry. Clearwater, Fla. – November 20, 2025 –WellnessSpace Brands, a global leader…

  • Press Release

    November 12, 2025

    PMX ProMaxima Announces Membership With the Health & Fitness Association (HFA)

    New membership strengthens collaboration to advance innovation and standards in the fitness industry. Houston, TX – November 10, 2025 – PMX, a leading manufacturer…

  • Press Release

    November 12, 2025

    Myzone Spearheads MoTech and Launches Myzone Go, Opening The Door to a New Era of Fitness Technology

    Myzone has marked a defining moment in the evolution of fitness technology, spearheading a new category, Motivation Technology (MoTech), that transforms the science…

  • Press Release

    November 7, 2025

    TRUE Fitness Partners with Ecofit to Deliver Built-In Equipment Monitoring & Facility Insights

    The UNITE series provides users with even more value by bridging the gap between TRUE Fitness equipment and the digital health ecosystem Samsung…

  • Press Release

    November 6, 2025

    Purpose Brands Announces Expansion of Anytime Fitness into Kingdom of Saudi Arabia (KSA), Welcomes Experienced Franchise Ownership Group ABFit as Master Franchisee

    Deal expands global footprint of Anytime Fitness franchise fitness clubs and reflects its ambitions across Middle East; aligns with Saudi Vision: 2030 programs…