Research
Your source for trusted data on the fitness industry – informing strategy, advocacy, and growth.
Research
Your source for trusted data on the fitness industry – informing strategy, advocacy, and growth.
Latest research
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2025 US Health & Fitness Consumer Report: Expanded InsightsThis downloadable report provides a deeper look at how 77 million Americans engaged with fitness facilities in 2024. The 2025 US Health & Fitness Consumer Report: Expanded Insights builds on the findings from Headline Trends to provide a detailed examination of how Americans use fitness facilities, including the equipment they choose, the activities they engage in, and how behaviors… -
Fitness Industry Traffic (FIT) TrackerThe Fitness Industry Traffic (FIT) Tracker is a new resource from the Health & Fitness Association (HFA) that provides regular updates on foot traffic to nearly 11,000 fitness facilities across the United States. Each quarter, the FIT Tracker analyzes millions of anonymized location data points to track visits to gyms and studios nationwide—providing timely, data-driven insights into… -
2025 Fitness Industry Benchmarking ReportThe 2025 Fitness Industry Benchmarking Report analyzes annual performance of leading health and fitness clubs, including key financial and operating performance indicators. This product is a PDF download. In today’s dynamic fitness market, having reliable benchmarks is essential for strategic planning. The Health & Fitness Association’s 2025 Fitness Industry Benchmarking Report presents a detailed analysis of key… -
India Fitness Market Report 2025A comprehensive look at one of the world’s fastest-growing fitness markets. The India Fitness Market Report 2025 is available as a free download from the Health & Fitness Association. The India Fitness Market Report 2025, produced in collaboration between Deloitte India and the Health & Fitness Association (HFA), offers the most detailed analysis to date of India’s evolving fitness…
U.S. Economic Impact Data
The US Health and Fitness Industry is a $22.4 billion economic powerhouse, according to economic impact data that outlines the size and impact of the industry related to jobs, wages and taxes. View country, state and congressional district data.
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HFA research reports are only available to HFA members.