Think of “advocacy” as a form of marketing. If you want to gain the attention of local, state, and federal-level leadership, advocating for your business is crucial.

“Advocacy” can mean so many different things and understanding where to begin is the first step!

Hear what IHRSA leadership and experienced panelists from across the United States have to say about current initiatives as they share advice and lessons they’ve learned along the way. Get the competitive edge you’ve been looking for by being connected to and in the room where advocacy for the fitness industry happens.

Learning Objectives:

• Learn about multiple state and federal level projects that are currently underway.
• Determine areas where you can connect with true political supporters for the success of your business.
• Identify where you can improve your knowledge of how advocacy works at various levels.
• Identify advocacy challenges that you can avoid with the right approach.
• Learn how IHRSA puts your dues to work with advocacy.