HFA President and CEO Liz Clark and National Restaurant Association President and CEO Michelle Korsmo explore the vital role associations play in advocating for policies that support both industry and public well-being while navigating shifting priorities, influencing legislation, and ensuring industry voices are heard. Learn how effective, often misunderstood, lobbying helps shape regulations, secure funding,…
In this episode of Shorts With Liz Clark, veteran podcaster Eric Malzone shares how he built the Future of Fitness Podcast and launched the Podcast Collective to elevate wellness voices. We discuss what makes content stand out, common mistakes creators make, and how to find your unique voice. Eric also offers advice on platform strategy,…
Liz Clark, HFA President & CEO, and Mike Goscinski, HFA VP of Government Affairs, recap a pivotal moment for the health and fitness industry. From powerful conversations on Capitol Hill during our annual Fly-In to the exciting inclusion of PHIT Act language in the latest reconciliation package, we’re seeing real momentum—thanks to your support and…
Jennifer Maanavi—co-founder of global fitness brand Physique 57—shares how she built a boutique wellness empire, embraced digital platforms early, and scaled internationally. Jennifer opens up about mentoring women founders and navigating global markets while staying true to her brand. Tune in for insights on entrepreneurship, digital innovation, and empowering the next generation of women in…
Raised in an unconventional, matriarchal community, Sadie Lincoln’s unique upbringing shaped her leadership style and fueled her rise as the ultimate ‘girl boss.’ Now with 207 franchised studios—all owned and operated by women—she’s been featured in Time, Forbes, NPR, Medium, and more.
In this episode, we sit down with Fitt Insider’s co-founder, Anthony Vennare, to explore how a small newsletter started in 2020 transformed into a leading force for fitness industry news, trends, and insights. From niche beginnings, Fitt Insider has grown into a powerhouse that covers everything from acquisitions to forecasting what’s hot in the fitness…
In this episode, Susie Ellis, co-founder and chair of the Global Wellness Institute and the Global Wellness Summit, explores the trends shaping global wellness in 2025. Whether you’re a wellness professional or simply curious about the future of well-being, this episode offers a fascinating look at the key trends defining health and lifestyle in the…
Guest Paula Comfort, CEO of Hire Ground Talent, shares her expertise in staffing and HR within the fitness industry. The conversation explores why staffing is a critical issue for fitness businesses today, the shifts in recruitment and retention strategies, and how the industry is adapting to attract and keep top talent.
This episode explores the recent merger between SE Brands and OTF, the creation of Purpose Brands, and the appointment of its new CEO, Tom Leverton. Clark discusses with the guests what this new portfolio company brings to both members and investors, some of the expected changes, and how they will impact franchisees and members.
In this episode, Solidcore CEO Bryan Myers explains how Solidcore uses employee incentive programs to motivate staff, aligning these plans with the company’s broader growth strategy and culture. Join Liz and Bryan as they explore engagement & motivation, measuring success, attracting top talent, and the landscape of evolving workforce needs.
In this episode with Dr. Karlie Intlekofer, a global research scientist at Matrix Fitness, we break down the top three 2025 fitness trends identified by the American College of Sports Medicine: wearable technology, mobile exercise apps, and fitness programs for older adults.
Liz Clark speaks with financial experts Brian Smith of Piper Sandler, Jon Canarick of North Castle Partners, and Hugh Paisley of RBC Capital Markets about the state of private equity and lending in 2025 for the health and fitness industry.
The HFA site is currently undergoing maintenance to ensure optimal performance. Please be advised that during this time you may not be able to log into the system. We apologize for the inconvenience.