ST. LOUIS, MO—January 3, 2024—A partnership has emerged between premium fitness equipment provider TRUE Fitness and Ireland’s prominent West Wood Clubs. Out of seven potential vendors, West Wood Club senior management chose TRUE Fitness as their preferred partner to install a range of cardio and strength equipment at half of their health clubs.

West Wood Club’s Aston Quay, Sandymount, and Dún Laoghaire locations were outfitted with an assortment of TRUE Fitness equipment like Alpine Runner Incline Trainer treadmills, Palladium Series selectorized strength equipment, and XFW Half Racks. TRUE Fitness partner Art of Fitness from Ireland exceeded West Wood Club’s expectations from start to finish.

“Muireann Gaffney and Deepu Gupta proved to be invaluable partners. They visited our clubs on numerous occasions, going above and beyond to assist us in redesigning our facilities even before any orders were placed,” said Alan Leach, CEO of West Wood Club.

James McIntyre from TRUE Fitness, USA, was also a part of the process, from ensuring a smooth, timely installation to in-person strength equipment education sessions.

“Our partnership with TRUE Fitness reached new heights when McIntyre conducted an intensive week-long strength training workshop with our fitness teams. His expertise and gentlemanly demeanor were greatly appreciated by everyone involved,” said West Wood Club COO Karen Polley.

Since the TRUE Fitness installations, West Wood Club members have shown great appreciation, which has resulted in a significant increase in social media engagement as they share their positive experiences.

The partnership between TRUE Fitness and West Wood Club has only begun—installations are planned for more West Wood Club locations throughout 2024.

“TRUE Fitness equipment is the only choice for us. It's been an absolute pleasure working with TRUE Fitness, and we wholeheartedly recommend their products and services to anyone in the fitness industry,” said Leach.

About TRUE Fitness

TRUE Fitness has been manufacturing premium fitness equipment since 1981. Providing innovative products via both the TRUE and Octane brands, we offer a customer-first approach while designing, building, and servicing excellent cardio, strength, and functional training equipment. Learn how TRUE’s responsive service, superior quality, and product design expertise make TRUE Fitness your trusted partner in fitness before, during, and after the sale. To learn more, visit