ARLINGTON, VA—March 1, 2021—SweatWorks, the leading digital technology agency for the fitness and wellness industry, is expanding its executive team with the appointment of industry veteran, Alex Peacock, as Chief Commercial Officer.

With 20 years’ experience building and scaling companies in the fitness technology sector, Peacock was previously CEO of Netpulse, a leading provider of branded fitness apps, which was acquired by EGYM in 2018. Prior to Netpulse, Peacock established and led Zoom Media’s operations in Europe for 10 years.

“SweatWorks is currently experiencing the fastest growth in our history,” said Mohammed Iqbal, founder and CEO of SweatWorks. “Alex’s expertise is exactly what we need as we continue to scale and expand our business internationally, and we’re delighted to welcome him to our executive team.”

SweatWorks is focused on delivering bespoke digital software and hardware products to leading fitness brands and events. In addition to custom websites and mobile and wearable apps, SweatWorks designs and develops state-of-the-art fitness focused hardware solutions for consumer and commercial settings.

“There has never been a more critical time for fitness brands to embrace digital,” said Peacock. “SweatWorks has been delivering transformative digital experiences to some of the biggest brands in fitness for almost a decade and I’m thrilled to be joining such a talented team. I look forward to working with new and existing clients to deliver best-in-class products to their consumers.”

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About SweatWorks

Founded in 2012, SweatWorks is the leading digital agency in fitness and wellness. Their experience merging their user-focused design with innovative technology has created some of the most engaging experiences for the brands they work with, from startups to Fortune 500 companies. Clients include JP Morgan, Nike, Virgin Sport, Bose, SoulCycle, Equinox, MYX Fitness, CITYROW, CLMBR and AARMY. (