Pessoal

As the only non-profit global trade association dedicated to protecting, promoting, and growing the health and fitness industry, our team is here to serve our members and support their efforts in building strong, thriving businesses. For more than 40 years, we’ve stood alongside owners, operators, and industry leaders as partners who understand what it takes to succeed in this industry and the importance of the products and services we provide.

None of that happens without the people behind it. Our staff bring deep expertise and an unmistakable passion for health and fitness, and that talent and dedication are what make this association work. I’m proud to lead a team that shows up every day committed to our members’ success.