Artículo

Aunque hay aproximadamente un 22 % menos de gimnasios y estudios debido a la pandemia, los estadounidenses siguen teniendo muchas opciones a la hora de elegir un gimnasio. En Murphy Research, llevamos desde 2018 realizando un seguimiento de las actitudes y comportamientos relacionados con el fitness en Estados Unidos a través del rastreador sindicado State of Our Health (SOOH). Según las cifras, estas son las...

We can all agree that 2020 was an awful year that devastated nearly every industry. The fitness industry was no exception. From early on in the crisis, gyms and fitness facilities were closing at higher rates than almost any other industry, including restaurants and bars. Yet, unlike restaurants and live event venues, gyms have not…

With the second quarter drawing to a close, many of us would like to forget 2020 altogether. Fitness consumers are returning to their health clubs and accessing club content digitally. Early reports from some clubs indicate 2021 is off to a promising start. However, not all fitness business owners and operators feel or have fared…