Major update: BioAge and Longevity program launched along with EGYM Smart Strength Series 3 DENVER, August 4, 2026 – Longevity has become a top priority for modern exercisers, and fitness providers worldwide are responding to meet this growing demand. With the recent release of the new EGYM Smart Strength Series 3, EGYM introduced two major…
Industry leaders in artificial intelligence, innovation, and performance will headline the premier gathering of fitness executives in London. Washington, DC–July 31, 2026–The Health & Fitness Association (HFA) today announced Ian Mullane, founder and CEO of Keepme, and Alistair Brownlee, double Olympic triathlon champion and entrepreneur, as keynote speakers for the 2026 HFA European Congress, taking…
The new initiative will raise awareness and support fitness professionals in delivering programs for individuals living with and beyond cancer. Washington, DC–July 27, 2026–The Health & Fitness Association (HFA) today announced a strategic partnership with the American Cancer Society to expand access to exercise oncology programs across the United States, helping individuals living with and…
Crunch Fitness Franchisee Fit Fusion Expands in the Rocky Mountain Region with Crunch Hampden, Crunch 92nd & Wadsworth, Crunch Wheat Ridge, and (coming soon) Crunch North Glenn DENVER, July 13, 2026 /PRNewswire/ — Crunch Fitness today announced the upcoming openings of Crunch Hampden, Crunch 92nd & Wadsworth, Crunch Wheat Ridge, and later Crunch North Glenn (Coming Soon) in the greater…
In Partnership with USTA, USTA Midwest, and the Chicago Park District, this Citywide Initiative Brings Free and Low-Cost Tennis Programming to Neighborhood Parks CHICAGO, Ill. (July 2026) – Midtown Athletic Club, the nation’s leading luxury fitness, tennis, and resort-style athletic club with locations across North America, announces today a partnership with the United States Tennis…
Chanhassen, MN – 8 July 2026 – Snap Fitness, one of the world’s leading 24/7 fitness franchise, is continuing the global expansion of its innovative Recovery Zone proposition, following successful implementation across a growing number of clubs worldwide aspart of the brand’s evolving member experience strategy. Now a strategic element within new club designs and…
Minneapolis, MN 30 June — Fitness On Demand, a leading omnichannel fitness platform delivering premium digital fitness experiences across health clubs, multifamily housing, hospitality and corporate wellness spaces, has announced a new collaboration with JETSWEAT, the multimedia fitness platform known for its curated network of boutique studio content. The partnership brings approximately 100 on-demand workouts…
The partnership reflects REGUPOL’s continued investment in the next generation of elite athletic performance. REGUPOL, a leading provider of high-performance sports and fitness flooring, is proud to announce its partnership with James Sprague through the REGUPOL Athlete Program. Sprague has quickly become one of the sport’s most promising competitors, earning recognition across the CrossFit community…
Interim President and CEO Greta Wagner and APAC Director Sean Tan to represent HFA at SPORTEC Thailand, SPORTEC Japan, and ChinaFit-HFA Management Forum. Washington, DC–June 24, 2026–The Health & Fitness Association (HFA) will strengthen its engagement across the Asia-Pacific region this summer through participation in three leading industry events: SPORTEC Thailand in Bangkok, SPORTEC Japan in Tokyo, and the ChinaFit-HFA…
Industry leaders in artificial intelligence, innovation, and performance will headline the premier gathering of fitness executives in London. Washington, DC–June 24, 2026–The Health & Fitness Association (HFA) today announced Steffie Bryant, president of Keepme.ai, and Alistair Brownlee, double Olympic triathlon champion and entrepreneur, as keynote speakers for the 2026 HFA European Congress, taking place September 24–26…
Industry data reveals strong engagement, rising spend and growing demand for community-driven fitness experiences. ABC Fitness, the number one technology provider for fitness businesses everywhere, today released its Mid-Year 2026 Wellness Watch Report, “The Reinforcement Shift,” offering a data-backed look at how gym and studio engagement evolved during the first half of 2026. Based on…
FitnessForce is purpose-built for multi-location, franchise, and international fitness operators BIRMINGHAM, AL — June 23, 2026 — Daxko, the leading software provider for health, fitness, and wellness organizations, today announced the acquisition of FitnessForce, an award winning, modern, API-first membership management platform purpose-built for multi-location, franchise, and international fitness operators. Global fitness is growing rapidly in two…