Industry leaders in artificial intelligence, innovation, and performance will headline the premier gathering of fitness executives in London. Washington, DC–July 31, 2026–The Health & Fitness Association (HFA) today announced Ian Mullane, founder and CEO of Keepme, and Alistair Brownlee, double Olympic triathlon champion and entrepreneur, as keynote speakers for the 2026 HFA European Congress, taking…
The new initiative will raise awareness and support fitness professionals in delivering programs for individuals living with and beyond cancer. Washington, DC–July 27, 2026–The Health & Fitness Association (HFA) today announced a strategic partnership with the American Cancer Society to expand access to exercise oncology programs across the United States, helping individuals living with and…
Interim President and CEO Greta Wagner and APAC Director Sean Tan to represent HFA at SPORTEC Thailand, SPORTEC Japan, and ChinaFit-HFA Management Forum. Washington, DC–June 24, 2026–The Health & Fitness Association (HFA) will strengthen its engagement across the Asia-Pacific region this summer through participation in three leading industry events: SPORTEC Thailand in Bangkok, SPORTEC Japan in Tokyo, and the ChinaFit-HFA…
Industry leaders in artificial intelligence, innovation, and performance will headline the premier gathering of fitness executives in London. Washington, DC–June 24, 2026–The Health & Fitness Association (HFA) today announced Steffie Bryant, president of Keepme.ai, and Alistair Brownlee, double Olympic triathlon champion and entrepreneur, as keynote speakers for the 2026 HFA European Congress, taking place September 24–26…
Following new health economic research, health and fitness leaders call for deeper integration of physical activity and strength training in GLP-1 treatment. Washington, DC–June 15, 2026–As GLP-1 medications transform obesity treatment worldwide, new multinational research finds that pairing GLP-1 therapy with regular structured exercise would improve long-term health outcomes, reduce downstream costs, and generate positive…
After hearing remarks from Dr. Mehmet Oz and Admiral Brian Christine, fitness industry executives met with lawmakers to advance prevention-focused health policy and position physical activity as national infrastructure. Washington, DC–June 11, 2026–More than 130 health and fitness industry leaders participated in 92 meetings with Congressional offices and federal policymakers during the Health & Fitness…
New industry-led effort will provide recruits with no-cost fitness access and training support ahead of basic training. Washington, DC–June 9, 2026–The Health & Fitness Association (HFA) today announced the launch of Service Ready, a national initiative designed to help improve military readiness by expanding access to pre-enlistment fitness support for future service members. The initiative, formally unveiled…
Global fitness leaders are invited to gather September 24–26 at London Stadium in Queen Elizabeth Olympic Park for the industry’s premier European event. Washington, DC–May 6, 2026–Registration is now open for the 2026 HFA European Congress, taking place September 24–26 at London Stadium in Queen Elizabeth Olympic Park. The Congress marks a return to London for…
HFA highlights opportunity to expand access to physical activity and strengthen preventive health efforts nationwide Washington, DC–May 5, 2026–Today’s proclamation of National Physical Fitness and Sports Month and the restoration of the Presidential Physical Fitness Test are important steps toward elevating physical activity as a national priority. “The Administration’s recognition of the critical role movement…
Americans made nearly 7 billion visits to gyms, health clubs, and studios last year. Washington, DC–April 9, 2026–The Health & Fitness Association (HFA) today released its 2026 US Health & Fitness Consumer Report: Headline Trends, offering one of the most comprehensive views of how Americans engaged with fitness facilities in 2025. The report finds that 81…
OnSight emerges as attendee-selected winner among 16 early-stage innovators Washington, DC–April 6, 2026–The Health & Fitness Association (HFA), in partnership with Sweatworks, today announced that OnSight has been named the winner of the inaugural Innovation Alley Pitch Fest at The HFA Show 2026. The Innovation Alley Pitch Fest, sponsored by Sweatworks, featured 16 early-stage companies…
Joint statement from the World Obesity Federation, the Health & Fitness Association, AUSactive, Exercise New Zealand, Fitness Industry Council of Canada, ukactive, and World Federation of the Sporting Goods Industry outlines a global framework for integrating prevention, treatment, and long-term health outcomes Washington, DC–March 31, 2026–The World Obesity Federation, the Health & Fitness Association, AUSactive,…