Interim President and CEO Greta Wagner and APAC Director Sean Tan to represent HFA at SPORTEC Thailand, SPORTEC Japan, and ChinaFit-HFA Management Forum.

Washington, DC–June 24, 2026–The Health & Fitness Association (HFA) will strengthen its engagement across the Asia-Pacific region this summer through participation in three leading industry events: SPORTEC Thailand in Bangkok, SPORTEC Japan in Tokyo, and the ChinaFit-HFA Management Forum in Beijing.

The events will bring together fitness industry leaders, operators, suppliers, and innovators from across Asia and around the world to discuss market trends, business growth, consumer engagement, and the future of health and fitness.

At SPORTEC Thailand, held June 25-27 in Bangkok, APAC Director Sean Tan will moderate a featured panel discussion titled, “Is Thailand South-East Asia’s Dark Horse for Fitness and Wellness?” The session will examine Thailand’s emergence as one of the region’s most dynamic fitness markets and feature industry leaders representing two of the country’s three largest fitness operators.

Panelists include Mark Buchanan, CEO of Evolution Wellness; Mike Lamb, CEO Thailand of Fitness & Lifestyle Group and Jetts 24 Hour Fitness; and Jack Thomas, founder and CEO of BASE and co-founder of The Fit Guide.

Following SPORTEC Thailand, Tan and Interim President and CEO Greta Wagner will participate as speakers at SPORTEC Japan, the country’s leading sports and fitness exhibition, taking place July 8-10 in Tokyo. Wagner will share insights on HFA’s vision for the future of the industry. Tan’s presentation will offer highlights from two HFA reports: the 2026 HFA Global Report and the white paper, From Weight Loss to Lasting Value: Structured Exercise and the Economics of GLP-1 Therapy. He will also discuss global trends in the industry and how it relates to the Asian region.

HFA’s Asia-Pacific engagement will continue at the ChinaFit-HFA Management Forum on July 12-13 in Beijing. The annual event brings together senior fitness executives and industry leaders from China and throughout Asia to share business strategies, industry insights, and best practices for growth and member engagement.

“The health and fitness industry is experiencing significant growth around the world, creating new opportunities for collaboration, innovation, and impact,” Wagner said. “As the industry’s only global trade association, HFA is committed to supporting that growth by connecting leaders, sharing best practices, and strengthening the industry’s voice across international markets. Our engagement throughout Asia reflects both the strength of these markets and our commitment to helping the global fitness industry thrive.”

HFA’s participation in these events reflects the association’s ongoing commitment to supporting the global health and fitness industry through education, advocacy, research, and international collaboration.