SoulBody has named Gabriella Waters, 500Hr RYT and Certified Personal Trainer as the program director of SoulBody ZenBurn. SoulBody ZenBurn is a yoga inspired sculpt and cardio fusion class that builds strength and endurance with a mindful approach. This new program matches SoulBody’s philosophy of staying ahead of the curve and providing consistent choreography. Like…
Fitness management company utilizes behavioral economics to boost tenant engagement by 68%. SAN FRANCISCO—February 2020—Active Wellness, a fitness design & management company announces compelling results from a case study which tracked modified incentives at one of its corporate multi-tenant fitness amenities. After several years of receiving entitled employee access to the corporate fitness amenity and…
IHRSA sent a letter to every U.S. governor to show that health and fitness clubs are not responsible for the spread of COVID-19 and asks to keep facilities open. BOSTON, MA—July 7, 2020—In the continued fight to open health and fitness facilities across the country, IHRSA, the International Health, Racquet & Sportsclub Association, sent a…
Fitness management company operates 60 facilities, manages 90,000 member accounts. SAN FRANCISCO—February 6, 2020—Active Wellness, a fitness design & management company, announces the appointment of Dr. Mike Rucker to Chief Digital Officer. Rucker oversees digital strategy, process optimization, member and employee experience platforms, and supports growth marketing automation for Active Wellness clients operating in more…
BodyEnergy has managed to come up with some of the best and modern innovative products. Their all-new manual treadmill has managed to win the best running tech award from CES 2020. California—February 6, 2020—BodyEnergy has recently been in the news for their new product which is a manual treadmill. This treadmill has managed to win…
Equinox launches innovative dance cardio and total-body toning classes in 2020. WHAT: Shake up your fitness routine in 2020! Equinox, Boston’s high-performance lifestyle leader, launched Choreo Cult across all club locations last month. A 50-minute total body workout, Choreo Cult is a dance-based exercise, drawing inspiration from low impact cardio workouts of the past while…
Movati Athletic, known for its affordable luxury, has named Club OS as the exclusive customer relationship management software for its 17 locations. PHILADELPHIA—February 5, 2020—Movati Athletic, known for its affordable luxury, has named Club OS as the exclusive customer relationship management software for its 17 locations. The Canadian-born fitness chain first began using the Club…
The partnership means that Concept2 will be the presenting sponsor of the World Rowing Indoor Championships from 2021 to 2024. LAUSANNE—February 4, 2020—The opportunity to grow indoor rowing has just been made stronger by a partnership between the World Rowing Federation, FISA, and indoor rowing manufacturer Concept2. The partnership means that Concept2 will be the…
Nautilus, Inc. the innovation leader in home fitness for over 40 years, announced that Octane Fitness has hired veteran Matt Santos as the new Territory Manager for Texas, Oklahoma, Louisiana, Arkansas and Mississippi. January 31, 2020—Nautilus, Inc. the innovation leader in home fitness for over 40 years, announced that Octane Fitness has hired veteran Matt…
Four award recipients will be honored during IHRSA 2020, the association’s 39th Annual International Convention & Trade Show in San Diego, CA, March 18-21, 2020. BOSTON—January 29, 2020—IHRSA, the International Health, Racquet & Sportsclub Association has announced that four award recipients will be honored during IHRSA 2020, the association’s 39th Annual International Convention & Trade…
Polar H9 is the brand’s newest heart rate sensor featuring the most trusted and accurate heart rate technology on the market. KEMPELE, Finland—January 29, 2020—Polar, the leader in heart rate technology for more than 40 years introduces Polar H9, the brand’s newest heart rate sensor featuring the most trusted and accurate heart rate technology on…
SHINE X is truly lighting up the fitness scene in southeast Asia. January 28, 2020—Shine X is the first bootcamp-inspired HIIT studio in the country of Brunei and groundbreaking addition to the fitness scene in southeast Asia. The studio’s owners, Her Royal Highness Princess Azemah Bolkiah and Yang Amat Mulia Pengiran Muda Bahar, had visited…