Matrix Fitness, fundada en 2001, se ha convertido rápidamente en la marca principal de Johnson Health Tech (JHT), su empresa matriz. En 2016, los ingresos de JHT ascendieron a aproximadamente 625 millones de dólares. Matrix ofrece actualmente unos 500 productos comerciales y representa el 67 % del total de JHT. Gran parte del mérito recae en Mark Zabel, director de marketing global de JHT...
¿Desea reclutar nuevos socios para su club deportivo? A continuación, le ofrecemos seis consejos de ventas extraídos de un seminario web reciente de la IHRSA titulado «Dominar el proceso de ventas». Compártalos con su personal de ventas, por cortesía de Jeff Houghtaling, director de membresías del VillaSport Athletic Club and Spa. 1. Aprenda el nombre del cliente potencial. Esto no es tan obvio como parece. Si...
Es fácil culpar a factores externos por la pérdida de socios: tal vez haya abierto un gimnasio boutique cerca o quizá se haya marchado tu instructor de ejercicios en grupo más popular. Pero, aunque esos son obstáculos legítimos, hay varios factores que provocan que los socios abandonen tu club y que están bajo tu control. En este artículo, analizamos cinco razones...
Health promotion provides a great opportunity to do several things at once: Step 1: Planning and Assessment The first step to starting a health promotion program should be a self-assessment of your club and community. Ask yourself what your club can feasibly do given your size, location, staffing, and membership, and what your community—both members…
The decision to spend money, or “reinvest,” in updated facilities or new exercise equipment is never an easy one. Typically, membership prospects expect it, members request it, staff push for it, and investors/owners often resist it. Further, when is the right time to make such reinvestments? Perhaps most importantly, will the improvements generate more revenue…
«Ingresos complementarios». No es un término especialmente emocionante, pero si eres propietario de un gimnasio, solo pensar en él puede acelerar tu ritmo cardíaco mucho más allá de tu zona de entrenamiento. Y por una buena razón: «En términos generales, los servicios complementarios representan una cuarta parte de los ingresos totales de un gimnasio», afirma Melissa Rodríguez, directora sénior de investigación de la IHRSA. «Así que...
Personal training is often the second-largest source of revenue for many health clubs and, in the case of many studios, it’s their primary source of revenue. IHRSA’s Profiles of Success notes that leading club operators generate a median of 10% of total revenues from personal training. Incremental membership growth over the past several years has…
Locker rooms and their amenities and features have become increasingly important as health clubs compete to attract new members and retain existing ones, but choosing the right size for your facility can be tricky—especially since there are a number of factors that should be considered in addition to the basic square footage percentage. “Like all…
In America, it’s not surprising that obesity and mental health struggles aren’t limited to adults. Kids also are contending with the adverse effects of inactivity, unhealthy diets, and excessive screen time. The statistics are alarming. According to the U.S. Centers for Disease Control and Prevention, one in five children and adolescents is obese, and childhood…