Erica Dhawan, technology expert and keynote speaker at The HFA Show 2026, explains how humans and technology can collaborate in the AI era. Speaking after HFA President and CEO Liz Clark ended her rousing President’s Address Monday morning in San Diego, best-selling author and teamwork expert Erica Dhawan presented her keynote: “Win Together: Building Resilient,…
The evening also included the celebration of inductee Elaine LaLanne’s 100th birthday. The HFA Show unofficially kicked off on the evening of March 15 when around 240 industry leaders came together for an evening of celebration, recognition, and philanthropy at the second annual HFA Hall of Fame induction ceremony. The night recognized the accomplishments of…
What to expect at The HFA Show 2026 in San Diego, including the HFA Hall of Fame, insightful keynotes, new areas of the trade show floor, and multiple networking opportunities. Read more now.
One submission. Two flagship reports. Practical value for participating companies and the wider fitness industry. Each year, the Health & Fitness Association collects financial and operational data from operators across the industry to produce two cornerstone research publications: the 2026 Fitness Industry Benchmarking Report (FIBR) and the 2026 HFA Global Report. In 2026, the process…
The Health & Fitness Association will recognize Gigliola Aycardi, Martin Seibold, and Chris Craytor for their contributions to the global fitness and wellness industry during The HFA Show 2026, taking place March 16–18 in San Diego. Washington, DC—February 25, 2026—The Health & Fitness Association will present awards to three industry heavyweights at The HFA Show…
The definitive benchmarking resource for pay, benefits, and workforce trends in the health and fitness industry. Attracting and retaining top talent remains one of the most pressing challenges facing fitness operators. The 2026 Employee Compensation & Benefits Report for the Commercial Health & Fitness Industry provides the sector’s most comprehensive benchmarking data to help facility…
The Health & Fitness Association (HFA) will recognize three prominent leaders for their impact on the global fitness and wellness sector during The HFA Show 2026, scheduled for March 16–18 in San Diego. Bodytech Colombia Co-Founder and Executive Vice President Gigliola Aycardi, LifeFit Group CEO Martin Seibold, and ACAC Fitness & Wellness Centers CEO Chris…
Innovation isn’t just about adopting new tools—it’s about adapting to what’s next. From tech-driven decision-making to the reinvention of cardio, the February 2026 issue of Health & Fitness Business explores how rethinking data, equipment, and club models is reshaping the fitness industry. Read more now.
How to add high-demand services with less operational lift.
There are hundreds of reasons to attend the show in San Diego on March 16-18, but these 10 will get you started.
The innovative ways Crunch Fitness CEO Jim Rowley is moving the brand beyond the typical HVLP model.
How connected technology is reshaping the cardio floor, the member experience, and ancillary sales.